Zeropark Documentation

Zeropark Glossary

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Adult filtering

The setting that dictates whether your ads will display on adult-sites only, non-adult sites only, or on both.



A bid is the most basic term when it comes to traffic buying. This is the average rate you’re willing to pay for an impression or a click (more on that very soon). If your bid will be too low, you will either limit the amount of traffic you buy or not buy any traffic at all.

Bid position (BP)

An estimate of your bid position for a given target compared to other advertisers within Zeropark. 1 means you’re the top bidder.


Campaign budget

Cap your campaign spend at a certain amount.

Conversion delay

Within the Rule-based-optimization (RBO) feature, you can specify the conversion delay. As conversions often aren’t attributed instantly, you can extend the conversion window so the RBO algorithms wait additional time before taking action.

Cost per click (CPC)

Cost per click is a cost model in which you pay for each visitor click on an ad. It’s applicable only for Push traffic. In this case, you’re not paying for ads unless users interact with them.

Cost per view (CPV)

Cost per view is a cost model in which you pay for each impression (display of an ad). You can run CPV campaigns for Pop and Domain traffic.

Custom bids

You can specify a custom bid for each target and source in RON and Target/Source campaigns. Increase the bids on the targets/sources that bring you good results. Lower the bids on underperforming ones.


Daily cap

Determines the cap of your daily spend.


Day-parting lets you run your campaigns only in specified time windows. You can tick (off) certain days and hours according to a timezone of your choice. When the boxes responding to given hours or days are ticked, your campaign will be buying traffic.

Destination URL

Arguably the most important thing in the setup. This is the field where you input the URL of the site you’re promoting, whether you’re using a landing page or going with direct offer linking. In other words, this is the site that will load on your ad recipient’s screen.

Domain traffic

This is short for domain redirect traffic. When a user types in a URL of a parked domain (for example by misspelling), and it belongs to one of our publishers, they will get redirected to your landing page.


Effective cost per action (eCPA)

This is the calculation that tells you how much money does it take for your campaign to acquire a conversion.


Frequency filter

Determines the time that has to elapse before a unique visitor sees your ad again. The default setting is 30 minutes, but you can also turn it off completely or set at 5 minutes, 15 minutes, 1 hour, 3 hours, 6 hours, 12 hours or 24 hours. The higher the value, however, the less total traffic you will buy.



This is the country you are running your campaign in.


Keyword campaign

Keyword campaigns allow you to align your ads with the content of the website they will appear on. For Pop traffic, these keywords either are tied to the content of the site (including the meta tags) or are simply the URL of the website serving the ads.


Mobile browser blocking

For mobile-only Pop and Domain campaigns, it is possible to pause traffic coming from particular browsers, just like you pause targets/sources. It’s an excellent option to optimize your mobile campaigns.



Shows how much money you made with your ads. The payout can be passed dynamically in postback URL or can be set up manually for all conversions for a particular campaign.

Pop traffic

Pop traffic comes in the form of pop-ups and pop-unders. Meaning, your destination page will display either as a new window/tab on top of a currently browsed tab or beneath it. Pop ads are triggered automatically by our publishers’ websites or toolbars/extensions installed by users.

Postback URL

This is the unique URL generated by your Zeropark account. Copy it and paste in your tracker or affiliate network.

Premium targets

If you decide to run precise Target/Source campaigns in Zeropark, you can upload a list of premium targets for your campaign to buy traffic from. Those premium targets are the ones that usually bring higher than average conversion rates and belong to popular, trusted publishers.

Push traffic

Push traffic comes in the form of short, clickable messages delivered directly to users’ devices (desktop and mobile) as a notification. When clicked, they open your destination URL in the browser.


Rule-based optimization (RBO)

It’s a feature that automates the campaign optimization with a set of if/then rules. Whenever your criteria are met, your campaign will immediately take action for you. For instance, if a target or a source surpasses a certain number of conversions, it can be set to automatically bid up, so you can scale up.



A source is a single publisher who displays your ads. One source may contain several targets.



Target is a single traffic placement (Push, Pop or Domain) from a publisher.


A campaign tracker lets you monitor various aspects of your campaigns, and provides insight so you can easily optimize them for a higher profit.