Desktop Targeting

If you don’t wish to buy traffic from all available desktop browsers, or your offer has strict regulations, the desktop targeting options can help you optimize towards the desired quotas.

This tool allows to fine-tune campaigns and cut down on ad spend by limiting traffic from unwanted desktop sources, for example by focusing on the newer operating systems only and excluding older versions.

There are two ways you can optimize with desktop targeting options:

• By operating systems and their versions.
• By browsers.

1. Go to the campaign’s view by either:
   1. Editing the existing campaign by clicking the Edit button in the campaign’s Dashboard. You’ll be then taken to the campaign creation form of the edited campaign.

      

   2. Creating a new campaign and following the regular steps in the campaign’s creation process.
2. Go to the Targeting section, check the Desktop option, and click on All operating systems.

   

3. There you’re able to include/exclude desired operating systems and their versions.

   

1. Go to the campaign’s view by either:
   1. Editing the existing campaign by clicking the Edit button in the campaign’s Dashboard. You’ll be then taken to the campaign creation form of the edited campaign.

      

   2. Creating a new campaign and following the regular steps in the campaign’s creation process.
2. Go to the Targeting section, check the Desktop option and click on All browsers.

   

3. There you’re able to include/exclude desired browsers.