Tiles/Speed Dial
About Category
Tiles (also referred to as Quicklinks or Speed Dial) are programmatic elements displayed to users, where each box redirects to a different website. Upon an interaction, they take user directly to the brand website, shortening the research phase and allowing brand to skip the SERP competitors.
For brands and advertisers, it’s a chance to place advertising right at the moment of user shopping journey launch, ensuring high visibility and engagement with users who are actively seeking relevant content and offers.
For e-commerce brands (D2C and marketplaces) it is a chance to:
- Enhance brand visibility by integrating ads seamlessly into the user interface, increasing brand recall.
- Reach users at critical touchpoints within their digital journey, maximizing the likelihood of conversions – right before they search for their desired product
- Offering users convenient access to relevant content or offerings, improving the user experience.
- Tailoring messages to specific user intents and preferences.
Placements available in Tiles/Speed Dial Zeropark Commerce Media Category:
- Avast and AVG
- Huawei and Petal browsersExample of Petal Tiles placement
- OperaExample of Opera Tiles placement
- Smart TV
- Other Zeropark Commerce Media Advertisers can also access Tiles/Speed Dial audiences available under the “Other” placement toggle. It’s a collection of Publishers that:
- Cannot be shown due to disclosure settlements
- Are new additions to Zeropark Commerce Media and are yet to be significantly scaled
