Social
About Category
Social advertising in Zeropark Commerce Media focuses on reaching audiences within social platforms, apps, social media networks, and forums, providing brands with an opportunity to connect with users in their online social environments.
Reports prove that influencer recommendations are gaining popularity and have an increasingly established position as sources of trusted recommendations.
For e-commerce brands (D2C and marketplaces) it is a chance to:
- Reach highly engaged audiences within their preferred social platforms, maximizing the impact of advertising efforts.
- Build brand awareness and foster brand loyalty through targeted messaging and community engagement.
- Utilize advanced interest, and behavior understanding for ad relevance and effectiveness.
- Leveraging the interactive nature of social platforms to encourage user participation, amplifying brand reach and influence within the social ecosystem.
The Social Commerce Media category may be subject to traffic spikes, because of the user engagement and publisher activity. All Zeropark advertisers are encouraged to try out the Social category, but we also advise monitoring all live campaigns.
The Social Commerce Media Category in the Zeropark ecosystem is still a new addition, and we are actively working on increasing the available supply from top social placements. Therefore, you may expect that some publisher placements will be added to the category.
Note that the available selection comprises only of household names and proven industry entities. With careful selection and compliance processes, Zeropark Commerce Media provides only high-quality yield for advertisers.For more information about specific placements, reach out to your Account Manager.
