Adding Keywords

If you choose the Keyword campaign type, you can add whitelisted keywords both during and after creating and saving your campaign.

1. To add keywords during campaign creation, go to the Campaign Type section.
2. Select the Keyword type.
3. Click on the Add keywords button visible after selecting the corresponding option.

   

4. After the Keyword wizard opens, you can add your keywords in two ways:
   • You can add them from the list of top keywords on the left. Just click on the + icon located next to it, or select multiple keywords and click on the + Add selected button. Chosen keywords will then appear in the right section window.

     

   • You can add whitelisted keywords by pasting them right into the platform. Just click on the Input keywords manually button located on the right side and paste them according to guidelines visible on the screenshot below.

     

     Zeropark enables two match types for your keyword campaigns:Exact — this matching type means that no variations of your keywords will be used.Broad — this matching type means that your keyword along with its variations will be used. Variations include different forms of the same word (for example, a variation of the shoes keyword would include running shoes) and additional words commonly used with your keywords (buy running shoes for the shoes keyword).

Again, the Zeropark platform allows you to add keywords to an already existing campaign in two ways — by selecting them from a list of recommended keywords, or by inputting them manually.

1. Go to the main dashboard view.
2. Choose your campaign from the campaign list.
3. In the campaign’s detail section go to the Keywords tab and click on the blue button on the right-hand side Add keywords.

   

4. Next, select a method of adding keywords:
   • To input keywords manually right from the keywords tab, just click on the first option to open a bulk keyword wizard tool and proceed as instructed on the screenshot below.

     

     Zeropark enables two match types for your keyword campaigns:

     Exact — this matching type means that no variations of your keywords will be used.

     Broad — this matching type means that your keyword along with its variations will be used. Variations include different forms of the same word (for example, a variation of the shoes keyword would include running shoes) and additional words commonly used with your keywords (buy running shoes for the shoes keyword).

   • To add keywords from the list, just click on the second option to open a keyword wizard tool. You can now add them by clicking on the + icon located next to it, or selecting multiple keywords and clicking on the + Add selected button. Chosen keywords will then appear in the right section window.

     

     To add, delete, pause or resume keywords just come back to the campaign detail view and implement desired changes in the Keywords tab by choosing the right options.