Deeplink set-up in affiliate networks

Missing out on Deeplink traffic in Zeropark Commerce Media is one of the most common oversights from our demand partners. For many brands, entering the Deeplink space often means doubling available supply and instantly increasing performance.

Deeplink supply changes reflect the standard seasonality of online traffic. It delivers performance throughout the entire year but of course becomes most ample during the high shopping seasons when users seek specific product deals and offers.

Kicking off Deeplink (or Deep Link) CPC campaigns may seem demanding because of the Product URL set up in your chosen affiliate network. That's why we present some intel on how to do it.

Our Account Management team is also there for you in case some deeper introduction is needed. Make sure to reach out.

The Deeplink campaign set-up in Zeropark platform can be found in the "Creating a new Deeplink Camapaign" section. Below you will find instructions on how to generate these in affiliate networks, and how to switch parameters to ensure correct Zeropark campaign setup.

Remember that there may be some UI/navigation changes within affiliate networks that we are beyond our control.

• Log into the affiliate network
• Open "Programs" card, and filter the "Joined" status & "Deeplink" tools from the menu on your left.
• Find the program you need, and click on "Joined" field. You should see an popup window where you'll be able to insert a link to product page (or another lander). This page needs to be the final lander you'll be sending your visitors to.

• Copy the generated link and paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "ulp" parameter with {product_url} token, unless you're using Voluum tracker.

• Log into the affiliate network
• Then go to the Toolbox menu in your account dashboard and select the Link Builder from the dropdown.

• Choose the Advertiser by inserting their ID (or searching by name).
• Fill the "Destination URL" with product page (or another lander). This page needs to be the final lander you'll be sending your visitors to.
• Click on "Generate Link", and copy the result.
• Paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "ued" parameter with {product_url} token, unless you're using Voluum tracker.

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• Log into the affiliate network
• Then go to the Links menu section. Change tabs to "Deeplink".
• Fill the Deeplink URL box.
• See the “Link” box, where the custom link will be available.
• Paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "url" parameter with {product_url} token, unless you're using Voluum tracker.

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• Log into the affiliate network
• Then go to the Links menu section and choose "Link Tools"

• In the "Deep Link" tab, Choose the advertiser by typing in the brand name.
• Choose the URL output format, and fill the Destination URL box. This page needs to be the final lander you'll be sending your visitors to.

• Click the "Create Deep Link" button. The network will automatically redirect you to new view with Deeplink urls.
• Paste the result it in Zeropark Campaign Creation Destination URL field. Remember to replace the "murl" parameter with {product_url} token, unless you're using Voluum tracker.

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• Log into the affiliate network
• Then go to the Tools menu section that's represented with a Cogwheel icon.

• Choose the Program by searching for an Advertiser with Deeplink allowed.
• Fill the "Target URL" box with your Destination URL. The field will be inavailable if the advertiser does not support Deeplink.
• Click the “Get Link” button. Your link will show below in a new “Generated Deeplinks” box.
• Paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "new' parameter with {product_url} token, unless you're using Voluum tracker.

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• Impact allows for creating Deeplinks via their browser extension. See the manual to learn how to add the extension.
• Open the Destination URL (website or landing page of a brand) that you are partnered with.
• The extension will automatically detect match with your profile and will show a green check sign if Deeplink is available.
• Click on the Impact Extension icon, and choose "Generate Tracking Link" option.
• You will se the "Link" field with a link ready for copying.
• Paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "u" parameter with {product_url} token, unless you're using Voluum tracker.

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Avantlink may not refer to Deeplink as "Deeplink", but it does offer an opportunity to build custom links.

• Log into the affiliate network
• Open "Ad Tools" tab and choose "Custom Link Builder".
• Fill the "Merchant URL" field with the URL for any chosen landing page.
• Click the "Create" button.
• Paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "url" parameter with {product_url} token, unless you're using Voluum tracker.

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Linkbux offers a solution called "Deeplink Bookmarklet" that allows smart Deeplink Creation.

• Log into the affiliate network
• Open "Tools" tab and choose "Deep Link Bookmarklet".
• Choose your website channel from the dropdown, and grab the Linkbux logo with your mouse.
• Drop it at your bookmarks bar.

• Now, when visiting any URL you wish to create Deeplink for, click on the Bookmarklet. The popup will open that will allow you to generate and copy the link

• Paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "url" parameter with {product_url} token, unless you're using Voluum tracker.

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• Log into the affiliate network
• Open "Account" tab and find "Link Tools" in the "Tracking" section.

• Drag "CJ DEEP LINK" box to the bookmarks toolbar in your browser to add the Bookmarklet.
• Now, when visiting any URL you wish to create Deeplink for, click on the Bookmarklet. The popup will open that will allow you to generate and copy the link.

• Paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "url" parameter with {product_url} token, unless you're using Voluum tracker.

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• Log into the affiliate network
• Click the "Links" tab in top menu of the panel.
• Choose an application and country from dropdown.
• Fill the "Target URL" field with the URL for any chosen landing page.
• Click the "Build link" button.
• Paste it in Zeropark Campaign Creation Destination URL field. Remember to replace the "merchantUrl" parameter with {product_url} token, unless you're using Voluum tracker.

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Most convenient way to run deeplink campaigns via Yadore is to use their API feature. You can find documentation on how to set it up in the affiliate network's API Publisher Documentation.

You can also set up a dedicated parameter in Voluum Tracker to use it as a replacement for {product_url} token in Zeropark.

Add the new parameter in your Voluum account, and remember to add {product_url} in the TS Token column.

All that's left to do is Copy the Conversion Tracking link from Voluum and paste it in Zeropark Campaign Creation form.