Campaigns Overview
To help you make the most of your campaigns, here’s an overview of the campaign details section.
Campaign Details
Upon clicking on the chosen campaign name, you’ll be taken to the campaign details dashboard. There you can find:
- Campaign summary. View your campaign's basic data.
- Budget details. Get a closer look at your campaign's budget settings.
- Chart. Analyze your campaign's performance on a chart.
- Rule-based optimization. Enable your campaigns to self-optimize effectively, according to the rules you set.
- Keywords, Sources, Targets, Regions, Cities. View, pause, or add available targeting options.
- Placement categories - see the performance of your campaign split by the placement categories
Chart zoom and view
Just like in the main dashboard view, you can enlarge the chart with the click-and-drag mouse gesture or change the chart view by clicking on one of the three options available.
Hiding or changing the column order
Again, clicking on the ⚙️ cogwheel icon in the top right corner allows you to customize the view. For example, adjust the order of columns or simply hide one by unticking it.
Campaign labels
You can individually label every campaign in the Zeropark dashboard for better visibility and management. Labels are customizable and up to your preference. Feel free to use the campaign filtering feature in the Campaigns overview of your Dashboard - we have enabled and/or rule that enables you to create endless configurations of custom labels campaign filtering.
Bulk actions and CSV export
- If you want to resume, pause, delete keywords; or edit bid, resume or pause targets; you need to choose the desired item from the list by ticking the checkbox on the right, then click on the Bulk actions button in the top right corner of each section, and complete the action. You can now export more than 200 campaigns at once.
- For CSV exports just click the button on the right. Please note this feature exports data for all items of a given section.
Target Charts
Access detailed target-level metrics and data visualization charts in the Targets tab of the campaign dashboard window.
Simply click the ‘Charts’ button and discover:
- Conversions
- Profit
- Bids
- Bought and sold audiences
- Win ratio
- Average cost
Use the Target Charts feature to control your campaigns on a granular level, optimize themn, and discover how exactly all your previous actions have influenced the performance. The new window also allows you to adjust the bid and activate/pause it for maximum efficiency in Zeropark panel.
