Campaign Tabs
In this section, you'll learn about the five important campaign tabs, including:
- Sources Tab
- Targets Tab
- Keywords Tab
- Regions Tab
- Cities Tab
- Categories
- Sources tab shows a list of sources that have contributed traffic to your selected keywords. Tracking your campaigns by the source allows you to optimize by pausing big groups of targets without pausing the keyword.
Each keyword gathers traffic from multiple sources and is composed of one or multiple targets.
- Targets tab shows a list of targets that have contributed traffic to your selected keywords. Tracking your campaigns by the target allows you to optimize your keyword campaigns without pausing the keyword.
- Keywords tab shows a list of keywords that have contributed traffic to your campaign with all the details pertaining to each one. For example, the type of keyword targeting, how much traffic you have received from each keyword, your total spend per keyword, as well as the average price per redirect from each keyword.
To see more details, just click the cogwheel icon ⚙️ in the top right corner.
- Regions tab shows a list of all the targeted regions broken down by all available details. You can choose to pause or resume the regions to further optimize your campaigns or try even more granular optimization with city targeting.
- Cities tab shows all the cities in that region where you are buying traffic from. You can optimize receiving traffic from selected cities as with all other targeting options.
- Categories access insights into your campaigns based on the placement categories that it bids for.
Target Charts
Access detailed target-level metrics and data visualization charts in the Targets tab of the campaign dashboard window.
Simply click the ‘Charts’ button and discover:
- Conversions
- Profit
- Bids
- Bought and sold audiences
- Win ratio
- Average cost
Use the Target Charts feature to control your campaigns on a granular level, optimize them, and discover how exactly all your previous actions have influenced the performance. The new window also allows you to adjust the bid and activate/pause it for maximum efficiency in Zeropark panel.
