Bid Hierarchy

Zeropark recognizes a certain hierarchy order when it comes to bids. Please remember about it when you plan your bidding strategy. The broadest bid type is on the campaign level.

This means that: 

• Setting a campaign bid applies it to all its sources, categories, and targets 

• Setting a custom source bid applies it to all its categories and targets 

• Setting a custom category bid applies it to all its targets 

Consequently: 

• A custom target bid is prioritized over category, source, and campaign bids

• A custom category bid is prioritized over source and campaign bids 

• A custom source bid is prioritized over a campaign bid 

Examples: 

• The campaign bid is set at $0.9. In the same campaign, a custom source bid for porraceous-wild was set at $0.65. Hence, all categories and targets within porraceous-wild will have a bid of $0.65, and the rest will have a bid of $0.9.
  
  

• The campaign bid is set at $0.7. In the same campaign, a custom bid for Commerce Content category was set at $0.45. All Commerce Content targets within this campaign will bid for $0.45, while the remaining categories will bid for $0.70.