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Creating a new Commerce Media Campaign

Commerce Media is part of the Zeropark ecosystem that allows brands, advertisers, and media buyers to deliver brand-safe and highly motivated audiences to the offer.

The ads redirect your new potential customers to the brand's homepage, allowing for a full experience and freedom of product choice. The system operates on a CPC model.

Advertising is fully blended with the user interface of the publisher’s website, search engine, application, and more, enhancing users’ product discovery. On top of that, the brand suggestions are 100% based on the user’s shopping intent without cookies or third-party data.

How do Zeropark Commerce Media Ads work?

There are multiple ways in which customers can interact with these ads, and we have segmented our available supply into Placement Categories available for advertisers' choice when creating the campaign. The categories have been created based on the publisher media and placement type, so that Zeropark Commerce Media advertisers can tailor their campaigns toa maximum extent.

Commerce Media campaign creation instructions:

Commerce Media campaign creation instructions:

The campaign creation form is divided into 7 sections, which will be described in detail below:

  1. General
  2. Offer
  3. Targeting
  4. Placement Category
  5. Timing
  6. Campaign type
  7. Budgets & bidding
  8. Tracking

Choosing the ad format

To begin setting up your search campaign, first log into your Zeropark account, and then click the New campaign button which will trigger a new campaign creation form to open.

I. General

  1. Select the desired Ad format. In our case, that'd be Commerce Media.
  2. Provide a name in the Campaign name text field.
  3. Select the Status after approval. This defines if your campaign will run immediately after approval or will wait for your action.
  4. Select the Number of copies (up to 99) if you wish to use this campaign as a template one.

II. Offer

  1. Select the brand you want to advertise from the Brand drop-down menu and view a predefined icon.
  2. You can also add custom brands by typing in the Custom option. In that case, you will have to provide additional information such as:
    • Brand name
    • Brand domain
    • Brand icon
  3. Next, provide a destination URL in the Destination URL text field. Include all necessary tracking tokens.
  1. Set the Conversion payout options to Auto or Manual.

III. Targeting

  1. Select a country you want to target. You can type your preferred geos in the box or choose from the dropdown list. See that you can also choose from “Top geos” selection proposed by Zeropark.
  1. (Optional) Enable the Regions / Cities targeting toggle to include or exclude certain regions or cities.
    • Click on No regions, provide a name or names of regions, and decide if you want to include or exclude them. Note that once you do so, you will only have the option to block traffic from selected cities.
  • Click on No cities, provide a name or names of cities and decide if you want to include or exclude them. Note that once you do so, including or excluding regions will be disabled.
  1. (Optional) Set up Device filters and OS and Browser targeting options.
    • For Mobile devices, you can target even more gradually down to OS, Browser, and Carrier options. For Desktop devices, you can choose between OS and Browser targeting.
    • For Desktop devices, you can choose between OS and Browser targeting.

IV. Placement Category

Zeropark introduced a set of placement categories for you to freely choose from when creating campaigns. They have been designed to match the needs of various advertisers, and are a great tool for you to choose only the best-matching publisher placements, based on the type of media and placements offered. As Zeropark offers full traffic transparency, our advertisers can access 10 categories:

V. Timing

  1. (Optional) Set up frequency filters by turning the toggle on or off and selecting the frequency value from the drop-down menu.
  2. (Optional) Set up day-parting options that define the schedule of your campaign's run.

VI. Campaign Type

  • Source campaigns. Recently, Zeropark has enabled the creation of campaigns for Commerce Media based on carefully selected sources. This way, our Demand partners are able to test new Sources, boosting the revenues and creating new optimization opportunities for Commerce Media and Deeplink campaigns.

VII. Budget & bidding

  1. Provide your bid value in the Bid text field.
  2. Set your Campaign’s total and Daily budget options.
  3. You can now set your source daily budget limit to get more control over how much you’ll spend per single source. This should be specifically useful during the testing and optimization phases.If you do not need to have a per-source daily capping enabled, you can leave it as Unlimited.

VIII. Tracking

  1. Copy the postback URL to the clipboard, so you will be able to provide it to your tracker or affiliate network.
  2. Click the Save and continue button.
  3. Once saved, your campaign will be visible as a Keyword campaign.

SETTING UP COMMERCE MEDIA CAMPAIGNS WITH THE ‘BULK UPLOADS’ FEATURE:

  1. In the standard Zeropark campaign upload a CSV file and fill in all the necessary information about your campaign. You can now use the option to set up Source targeting in your campaign as well.
  2. Click the ‘Bulk upload’ button in the top menu of the Dashboard (to see it, you’ll need to have this option enabled for your account).
  3. Drag or browse the saved CSV report with all the needed campaign targeting.
  4. Click the ‘Next’ button.
  5. The new campaign targeting options should be implemented once your file has been checked. The new campaigns will reflect your chosen targeting.
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