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Creating a new Domain Redirect Campaign

Domain redirect ads also known as zero-click traffic or parked domain advertising, is an ad format based on redirecting users from parked domains to landing pages promoted by the advertisers. 

When a user types in a parked domain URL (for example by misspelling), they will immediately get redirected to the advertised website.

  • Domain redirect traffic works on CPV cost model.
  • If you’d like to learn more about domain redirect ads, have a look at related articles on the Zeropark blog.
  • And if you’re ready to set up your domain redirect ads campaign in Zeropark, just follow the instructions.

BEFORE YOU START:Before starting a new campaign, make sure you have the following things prepared:Your destination URL: The URL of the page you wish to send the traffic to.Campaign targeting strategy: It is one of the best practices to be sure beforehand what kind of audience you are trying to reach and how you are planning to reach them.Bidding strategy: You should know roughly how much you would be willing to pay for each visitor that will be delivered to your website.Tracking solution: Tracking is the crucial element of any successful campaign, therefore it is better to have your tracking software set up before you start buying traffic. For recommended solutions, have a look at the Deals & Offers tab in your Zeropark account.Campaign Approval: All domain redirect campaigns must comply with the requirements specified here.

Domain redirect traffic campaign creation instructions:

The campaign creation form is divided into 7 sections, which will be described in detail below:

  1. General
  2. Offer
  3. Targeting
  4. Timing
  5. Campaign type
  6. Budgets & bidding
  7. Tracking

Choose the ad format

To begin setting up your domain redirect campaign, first log into your Zeropark account, and then click the New campaign button which will trigger a new campaign creation form to open.

I. General

  1. Select the desired Ad format. In our case, that'd be Domain.
  2. Provide a name in the Campaign name text field.
  3. Select the Status after approval. This defines if your campaign will run immediately after approval or will wait for your action.
  4. Select the Number of copies (up to 99) if you wish to use this campaign as a template one.

    For more information on copying campaigns and creating campaign templates, read here.

    Choose Your Zeropark Ad Format in the campaign launch form

You can individually label every campaign in the Zeropark dashboard for better visibility and management. Labels are customizable and up to your preference. It is possible for you to manually set the order of your custom campaign labels for easier prioritization and campaign management.

II. Offer

  1. Next, provide a destination URL in the Destination URL text field. Include all necessary tracking tokens.
  2. Set the Conversion payout options to Auto or Manual.

    If your affiliate network doesn't pass information about the payout, you can input it manually.

  3. (Optional) Decide if you want to use the Conversion capping feature.
    Manually upload your campaign url to the campaign, and adjust setting regarding conversions

III. Targeting

  1. Select a country you want to target. You can type your preferred geos in the box or choose from the dropdown list. See that you can also choose from “Top geos” selection proposed by Zeropark.

    NOTE: Please note that if you choose to run a multi-GEO or a worldwide campaign, you need to choose the countries you want to target from the dropdown list.

    Use Zeropark Targeting features and select countries or regions that you want your campaign to target
  2. (Optional) Enable the Regions / Cities targeting toggle to include or exclude certain regions or cities.

    NOTE: Please note that the Regions/ Cities targeting option is only available for single country targeting campaigns.

    You can use regions and city targeting to really narrow down your zeropark campaigns
    • Click on No regions, provide a name or names of regions and decide if you want to include or exclude them. Note that once you do so, you will only have an option to block traffic from selected cities.
      provide a name or names of regions and decide if you want to include or exclude them.
    • Click on No cities, provide a name or names of cities and decide if you want to include or exclude them. Note that once you do so, including or excluding regions will be disabled.
      provide a name or names of cities and decide if you want to include or exclude them

      You can also change Regions / Cities targeting option from the dashboard, while your campaign is running.

  3. Set up your Adult filters choice.
  4. (Optional) Set up Device filters and OS and Browser targeting options.
    Set up adult filtering and device type, as well as operating system and browsers that you want your campaigns to buy traffic from
    • For Mobile devices, you can target even more gradually down to OS, Browser, and Carrier options.
    • For Desktop devices, you can choose between OS and Browser targeting.

IV. Timing

  1. (Optional) Set up frequency filters by turning the toggle on or off and selecting the frequency value from the drop-down menu.
  2. (Optional) Set up day-parting options that define the schedule of your campaign's run.
    Set up frequency filters to decide how often you'll want to display your ads to the same visitor

TIP: Our research shows that sticking to the default value ensures the best combination of volume and profitability.

V. Campaign Type

VI. Budget & bidding

 
  1. Provide your bid value in the Bid text field.
  2. Set your Campaign’s total and Daily budgets options.
  3. Select your Buying type.
  4. Set your Source and Target daily budget options.

Make sure to check out the Bid Suggestions tooltip that will display whenever you set up a new Zeropark campaign. It represents a value of bid that (due to historical analysis) should help you optimize your budgets better and increase the initial win rate.

VII. Tracking

  1. Select your desired tracking solution and copy the postback URL to the clipboard. You will be able to provide it to your tracker or affiliate network.
  2. Click the Save and continue button.
    Use Postback URL to set up tracking of your campaign
Creating a new Commerce Media Campaign

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