Commerce Media Compliance Guidelines
All Commerce Media campaigns must comply with the requirements specified below, as well as present high-quality content and materials.
The promotion of prohibited content listed below or the use of any prohibited practices will result in the campaign being rejected.
In accordance with Zeropark Terms and Conditions (3.3), any violation may also be subject to temporary account suspension or a permanent account ban.
Prohibited Content:
- Adult content
- Abusive
- Discrimination
- Fake news
- False celebrities endorsement
- Harsh, insulting, vulgar language or profanity
- Hate Speech
- Misleading or illegitimate claims
- Illegal or illicit content and activities
- Political content
- Tech Support
- Trade-in illegal goods or substances
- Trademark infringement
- Violent pornography and sexualization of minors
- Weapons and explosives
Restricted content:
- Antivirus - False statements, e.g.: “Your device has been infected by (3) viruses”, “PC is in danger!”, “You have been hacked” is not allowed.
- Gambling – Running gambling campaigns targeted at certain countries is prohibited in Zeropark due to local legal restrictions.
Prohibited practices
- Lack of domain (destination URL is an IP address).
- Auto-downloads (without user consent and click).
- Spreading malware (i.e. viruses, trojans, ransomware, adware, spyware, rootkits).
- Copyright infringement Running pages with no exit (i.e. text boxes that are too large to close, browsing lockers, back-button hijack).
- Video or sound clips with excessive volume.
- Rotating or substitution of allowed with prohibited content.
- Phishing, imitation of interfaces of well-known sites (e.g. online shops, messengers, applications, banks, government institutions).
- Cloaking, any technique for hiding real content.
- Rotating landing pages/offers are not allowed.
- Smartlink.
Common rejection reasons
Commerce Media traffic campaigns will be rejected due to the following:
- A landing page is not visible due to a landing page error (includes HTTP 5xx server and 4xx client errors) or offer expiry.
- Redirects to brands other than promoted as well as non-relevant affiliated shops, or websites.
- Promoting products or services not related to the brand.
- The use of texts, promoting a product or a service on behalf of celebrities or politicians without their official permission and consent.
- Use of celebrities or politicians’ names to sensationalize the promoted content (“fake news” and negative representation of the individuals featured).
- Offerwalls.
- Promoting prohibited content.
- Use of prohibited practices.
