To set up the conversion tracking correctly during or after the campaign creation process, complete the following steps:
In a campaign edit form, add the {cid} token to your destination URL (obtained from your tracking platform) and pair it with a tracking platform parameter name, if they are not already included.
Keep in mind that the parameter name should be recognizable by your tracking platform.
If you haven't chosen your tracking solution before, go to the Tracking section at the end of the campaign creation form and select the desired tracker from the list of tracking solutions that are already integrated with the Zeropark platform.This will automatically configure the necessary tracking tokens in a traffic source postback URL.
If your tracker is not on the list, you will have to configure them manually according to the instructions provided by your tracker's documentation or support.
Remember to always include the '?' sign before the first parameter.
Copy the postback URL generated by Zeropark to the clipboard.
Paste the postback URL in your tracking solution to track your campaign’s performance. Remember to add tracking tokens. The “payout” parameter is not obligatory had you selected the manual conversion payout.
The destination URL allows tracking conversions and monitoring campaign performance so that advertisers know what areas are the most or the least profitable.
Along with the user click ID {cid} token in Zeropark, there are also other dynamic placeholders (tokens), to keep track of additional information regarding one particular visit.
A full list of available tokens can be found here.
