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Creating a new Deeplink Campaign

Deeplink (also known as Product traffic) is a type of advertising inventory available in Zeropark. It allows for streamlining visitors coming from broad product queries directly to relevant product offers.

How does Deeplink in Zeropark work?

  • Zeropark displays a relevant and specific product offer from promoted brand to users searching for a broad product query.
  • Upon visitors clicking on the proposed product link, Zeropark redirects them to the promoted website.
  • Deeplink ads work on the CPC cost model

Deeplink is part of Commerce Media advertising. Due to its uniqueness, it’s separated from homepage brand campaigns. You can also access granular insights and data for Deeplink in the Zeropark Media Planner tool.

Deeplink campaign creation instructions:

BEFORE YOU START:Before starting a new campaign, make sure you have the following things prepared:Your destination URL with {product_url} token: The URL of the page you wish to send the traffic to. The {product_url} token is mandatory as it dynamically generates deeplinks that get populated in your URL. Please use this token under the deeplink parameter from your affiliate network/agency.Campaign targeting strategy: It is one of the best practices to be sure beforehand what kind of audience you are trying to reach and how you are planning to reach them.Bidding strategy: You should know roughly how much you would be willing to pay for each visitor that will be delivered to your website.Tracking solution: Tracking is the crucial element of any successful campaign, therefore it is better to have your tracking software set up before you start buying traffic.Campaign Approval: All Deeplink campaigns must comply with the requirements specified here.

Deeplink traffic campaign creation instructions:

The campaign creation form is divided into 7 sections, which will be described in detail below:

  1. General
  2. Offer
  3. Targeting
  4. Timing
  5. Campaign type
  6. Budgets & bidding
  7. Tracking

Choosing the ad format

To begin setting up your domain redirect campaign, first log into your Zeropark account, and then click the New campaign button which will trigger a new campaign creation form to open.

I. General

  1. Select the desired Ad format. In our case, that'd be Deeplink.
  2. Provide a name in the Campaign name text field.
  3. Select the Status after approval. This defines if your campaign will run immediately after approval or will wait for your action.
  4. Select the Number of copies (up to 99) if you wish to use this campaign as a template one.
Choose Your Zeropark Ad Format in the campaign launch form

For more information on copying campaigns and creating campaign templates, read here.

You can individually label every campaign in the Zeropark dashboard for better visibility and management. Labels are customizable and up to your preference. It is possible for you to manually set the order of your custom campaign labels for easier prioritization and campaign management.

II. Offer

  1. Select the brand you want to advertise from the Brand drop-down menu.
  2. You can also add custom brands by typing in the Custom option. In that case, you will have to provide additional information such as:
    • Brand name
    • Brand domain
  3. Next, provide a destination URL in the Destination URL text field. Include all necessary tracking tokens. At all times remember to include the {product_url} token.

    Make sure to correctly place the {product_url} so that it matches both your tracking software’s guidelines and your affiliate network/agency set-up.

  4. Set the Conversion payout options to Auto or Manual.
    Manually upload your campaign url to the campaign, and adjust setting regarding conversions

III. Targeting

  1. Select a country you want to target. You can type your preferred geos in the box or choose from the dropdown list. See that you can also choose from “Top geos” selection proposed by Zeropark.
    Use Zeropark Targeting features and select countries or regions that you want your campaign to target
  2. (Optional) Enable the Regions / Cities targeting toggle to include or exclude certain regions or cities.
    • Click on No regions, provide a name or names of regions, and decide if you want to include or exclude them. Note that once you do so, you will only have the option to block traffic from a selection of cities.
    provide a name or names of regions and decide if you want to include or exclude them.
    • Click on No cities, provide a name or names of cities and decide if you want to include or exclude them. Note that once you do so, including or excluding regions will be disabled.
    provide a name or names of cities and decide if you want to include or exclude them

    You can also change the Regions / Cities targeting option from the dashboard, while your campaign is running.

  3. (Optional) Set up Device filters and OS and Browser targeting options.
    • For Mobile devices, you can target even more gradually down to OS, Browser, and Carrier options. For Desktop devices, you can choose between OS and Browser targeting.
    • For Desktop devices, you can choose between OS and Browser targeting.

IV. Placement Category

Zeropark introduced a set of placement categories for you to freely choose from when creating campaigns. They have been designed to match the needs of various advertisers, and are a great tool for you to choose only the best-matching publisher placements, based on the type of media and placements offered. As Zeropark offers full traffic transparency, our advertisers can access 10 categories:

V. Timing

  1. (Optional) Set up frequency filters by turning the toggle on or off and selecting the frequency value from the drop-down menu.
  2. (Optional) Set up day-parting options that define the schedule of your campaign's run.
    Set up frequency filters to decide how often you'll want to display your ads to the same visitor

TIP: Our research shows that sticking to the default value ensures the best combination of volume and profitability.

VI. Campaign Type

With Deeplink, you either can choose RON campaigns or Placement level targeting. Read the Types of Inventory Available section to learn more.

VII. Budget & bidding

  1. Provide your bid value in the Bid text field.
  2. Set your Campaign’s total and Daily budgets options.

Make sure to check out the Bid Suggestions tooltip that will display whenever you set up a new Zeropark campaign. It represents a value of bid that (due to historical analysis) should help you optimize your budgets better and increase the initial win rate.

adjust budgets and cpc/cpv bid on a campaign level. Decide caps for daily spend, source spend, or target spend

VIII. Tracking

  1. Copy the postback URL to the clipboard, so you will be able to provide it to your tracker or affiliate network.
  2. Add tracking tokens: cid and payout (payout is not obligatory if you select manual conversion payout).
  3. Click the Save and Continue button.
  4. Once saved, your campaign will be visible as a Deeplink campaign.
Use Postback URL to set up tracking of your campaign
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