Creating a new Deeplink Campaign

In Zeropark, Deeplink traffic refers to a targeted ad format that directs users to a specific page within an advertiser's website or app rather than just the homepage. This type of traffic leverages contextual signals and user intent to connect audiences directly with highly relevant content, products, or offers.

This branded traffic operates on CPC basis and allows brands, media buyers, and affiliate networks—to drive users precisely where they are most likely to convert, increasing efficiency and performance.

How does Deeplink in Zeropark work?

• Zeropark displays a relevant and specific product offer from promoted brand to users searching for a broad product query.
• Upon visitors clicking on the proposed product link, Zeropark redirects them to the promoted website.
• Deeplink ads work on the CPC cost model

Remember to set up your Deeplink to properly set up the new campaign. Here's our guide how to do it in different affiliate networks: https://doc.zeropark.com/article/deeplink-set-up-in-affiliate-networks

The campaign creation form is divided into 7 sections, which will be described in detail below:

1. General
2. Offer
3. Targeting
4. Timing
5. Campaign type
6. Budgets & bidding
7. Tracking

To begin setting up your domain redirect campaign, first log into your Zeropark account, and then click the New campaign button which will trigger a new campaign creation form to open.

1. Select the desired Ad format. In our case, that'd be Deeplink.
2. Provide a name in the Campaign name text field.
3. Select the Status after approval. This defines if your campaign will run immediately after approval or will wait for your action.
4. Select the Number of copies (up to 99) if you wish to use this campaign as a template one.

1. Select the brand you want to advertise from the Brand drop-down menu.
2. You can also add custom brands by typing in the Custom option. In that case, you will have to provide additional information such as:
   • Brand name
   • Brand domain
3. Next, provide a destination URL in the Destination URL text field. Include all necessary tracking tokens. At all times remember to include the {product_url} token.

   Make sure to correctly place the {product_url} so that it matches both your tracking software’s guidelines and your affiliate network/agency set-up.

4. Set the Conversion payout options to Auto or Manual.

   

1. Select a country you want to target. You can type your preferred geos in the box or choose from the dropdown list. See that you can also choose from “Top geos” selection proposed by Zeropark.

   

2. (Optional) Enable the Regions / Cities targeting toggle to include or exclude certain regions or cities.
   • Click on No regions, provide a name or names of regions, and decide if you want to include or exclude them. Note that once you do so, you will only have the option to block traffic from a selection of cities.

   

   • Click on No cities, provide a name or names of cities and decide if you want to include or exclude them. Note that once you do so, including or excluding regions will be disabled.

   

   You can also change the Regions / Cities targeting option from the dashboard, while your campaign is running.

3. (Optional) Set up Device filters and OS and Browser targeting options.
   • For Mobile devices, you can target even more gradually down to OS, Browser, and Carrier options. For Desktop devices, you can choose between OS and Browser targeting.
   • For Desktop devices, you can choose between OS and Browser targeting.

Zeropark introduced a set of placement categories for you to freely choose from when creating campaigns. They have been designed to match the needs of various advertisers, and are a great tool for you to choose only the best-matching publisher placements, based on the type of media and placements offered. As Zeropark offers full traffic transparency, our advertisers can access 10 categories:

• Buy Now Pay Later
• MSN (Microsoft Network)
• Tiles/Speed Dial
• Coupon
• Deals
• Mail
• Knowledge Panel
• Browser Autocomplete
• Commerce Content
• Social
• Ad Network

1. (Optional) Set up frequency filters by turning the toggle on or off and selecting the frequency value from the drop-down menu.
2. (Optional) Set up day-parting options that define the schedule of your campaign's run.

   

With Deeplink, you either can choose RON campaigns or Placement level targeting. Read the Types of Inventory Available section to learn more.

1. Provide your bid value in the Bid text field.
2. Set your Campaign’s total and Daily budgets options.

1. Copy the postback URL to the clipboard, so you will be able to provide it to your tracker or affiliate network.
2. Add tracking tokens: cid and payout (payout is not obligatory if you select manual conversion payout).
3. Click the Save and Continue button.
4. Once saved, your campaign will be visible as a Deeplink campaign.