Monitoring Campaigns
Monitoring your Zeropark campaigns is easy and effective. Once you create it, it will appear in your self-serve dashboard together with an overview of all your campaigns.
To see details of a specific campaign, just click the campaign name.
Zeropark’s intuitive interface allows you to find a score of important data about your campaigns with a quick glance.
The data presented include:
- Campaign name: Click to access the campaign details.
- Type: The type of campaign run.
- GEO: Country or countries your campaign targets.
- Redirects: The amount of traffic that a given campaign received.
- Conv: The number of conversions for a given campaign.
- Spend: The amount you spend on traffic for a given campaign.
- Payout: The amount of payout that has been attributed to conversions.
- ROI: Return on campaign investment.
- eCPA: The effective cost per action.
- Budgets: Your daily and total campaign budget.
- Bid: How much CPC you are bidding on the campaign?
- Win ratio: Indicates the competitiveness of your bid against the competition. The ratio is based on data for a selected time period, max. 7 days.
- Status: It presents the status of your campaign.
- Actions: Allow you to access all actionable options for the campaign. (Show details, pause, delete edit)
Target Charts
Access detailed target-level metrics and data visualization charts in the Targets tab of the campaign dashboard window.
Simply click the ‘Charts’ button and discover:
- Conversions
- Profit
- Bids
- Bought and sold audiences
- Win ratio
- Average cost
Use the Target Charts feature to control your campaigns on a granular level, optimize them, and discover how exactly all your previous actions have influenced the performance. The new window also allows you to adjust the bid and activate/pause it for maximum efficiency in the Zeropark panel.
