Buy Now Pay Later (BNPL)

About Category

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Buy Now Pay Later (or BNPL in short) sites and apps form a specific segment of the Zeropark Commerce Media supply that focuses and revolves around customers closing the purchase stage of their consumer journey.

They evolved from fintech solutions offering payments in installments and turned into smart content hubs hosting all sorts of information about brands and products shoppers seek.

Consumers visit BNPL sites to explore alternative financing for desired purchases and compare brands, products, or special deals and discounts.

For e-commerce brands (D2C and marketplaces) it is a chance to:

• Be visible in brand-safe placements along the modern shopping journey
• Reach motivated consumers looking for brands and products
• Increase brand presence at all stages of the sales funnel
• Get ahead of the competition outside of the black box, mainstream SERP pages
• Access audience with increased consumer budgets and AOVs

Placements available in Buy Now Pay Later (BNPL) Zeropark Commerce Media Category:

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• ZIPExample of Zip placement

• Zilch
• Wantlocker
• SezzleExample of Sezzle placement

• PayWithFour
• Laybuy
• KlarnaExample of Klarna placement

• Clearpay
• Afterpay
• Affirm
• Other Zeropark Commerce Media Advertisers can also access Buy Now Pay Later audiences available under the “Other” placement toggle. It’s a collection of Publishers that:
  1. Cannot be shown due to disclosure settlements
  2. Are new additions to Zeropark Commerce Media and are yet to be significantly scaled