Advertising formats in Zeropark

Zeropark has been recognized as an industry-leading ad network thanks to the huge volumes of traffic available for a variety of ad formats. To learn more about traffic types and ad formats offered by Zeropark, please read below.

Commerce Media is a name for a broad supply of Zeropark publishers. These are brand-safe and non-intrusive ads designed specifically to instantly match brands with customers based on high-quality traffic.

• Commerce Media Advertising works on the CPC cost model.
• Commerce Media Advertising should lead to the brand’s homepage or brand-relevant websites.
• If you’d like to learn more about these ads, have a look at our documentation.

Deeplink (also known as Product traffic) is a solution designed for marketers to offer products and services as a response to non-direct keywords by matching ads with broad contextual queries.

• Deeplink ads work on the CPC cost model
• Deeplink is a way for advertisers to reach audiences searching for broad product keywords and present them with specific offers to match queries.
• If you’d like to learn more about Deeplink, read the Creating a new Deeplink Campaign.

Pop ads are the new browser windows or tabs appearing over a currently viewed page (pop ups) or beneath it (pop unders). Pop traffic ads appear automatically during a user browsing session and display the advertised landing page.

• Pop Ads work on the CPV cost model.
• If you’d like to learn more about pop ads, have a look at the related articles on the Zeropark blog.

Injection traffic is a form of pop traffic inventory focused on keyword targeting. It’s generated by toolbars that have been previously installed in user browsers. When users type in a URL, ads are injected under keywords linking to affiliate offers. Injection traffic ads are shown in the form of pop ads.

• Injection Traffic Ads work on the CPV cost model.
• If you’d like to learn more about injection traffic ads, read the documentation section here.

Domain redirect traffic, also known as a parked domain or zero-click traffic, is the oldest ad format in Zeropark. Domain redirect ads deliver users to advertised landing pages through redirects. Such redirects are triggered by users typing in unused "parked" domain names in the address bar of a browser (e.g.: by misspelling).

• Domain Redirect Ads work on the CPV cost model.If you’d like to learn more about domain redirect ads, have a look at related articles on the Zeropark blog.