Commerce Media RTB integration (XML, JSON, Open RTB)

[domain]

URL

URL of the site where the user was generated. The domain is not required if the domainid parameter is provided.

[domainid]

External Publisher ID /App ID / Site ID

ID of the site where the user was generated. Domainid is not required if the domain parameter is provided.

[brand]

Brand URL

i.e.: paramountplus.com

[ip]

IP

IP visitor’s IP(v4) address in the dotted format to determine geolocation.

[useragent]

UA

Visitor’s device specification (browser, OS, etc.) for device targeting.

[responseformat]

XML/JSON

The publisher sets the response format.

[feedid]

Feed ID

Zeropark’s unique ID assigned to the feed/ad tag.

[url]*

Product URL

*Used when integrating Deeplink. Product URL information usually consists of the website's domain name followed by a unique product identifier, such as a product code or name. This must be brand.com/products/product-1-example instead of brand.com.

[originurl]

Source of generating the click, i.e. the referrer

[secure]

true/false

Secure flag set to true enforces HTTPS protocol in all URLs and limits campaigns to ones that provide valid HTTPS redirection.

[pubid]

ID of the external publisher (source) which generated the user.

[pubclassifications]

The information sent under this parameter helps to divide different placement categories in our system. Value mapping along with a list of categories available in Zeropark is necessary.