FAQ

First of all, welcome to the world of affiliate marketing! Although the beginning of the road might be a little confusing, Zeropark is here to help you out. Below, please find a list of sources that will become your go-to destination when in search of affiliate marketing materials:

• Free Zeropark Onboarding. Zeropark offers an onboarding program, where a newly registered customer is assisted by an assigned Onboarding Manager. The OM will give you a thorough walkthrough of the Zeropark platform, answer all the questions, and dispel all the doubts. Onboarding Managers are a great source of insights and a helpful lifeline, so feel free to contact them or the Zeropark support team.
• Zeropark Documentation. Read through our detailed walkthroughs and product documentation to understand how to navigate and make the most of the Zeropark platform.
• Zeropark Blog. Remember to visit the Zeropark blog regularly to find the latest affiliate marketing trends and news. It’s a great source of know-how, expert insights, and also a good place to practice an industry-specific vocabulary.
• 25 Affiliate Marketing Tips for Beginners. We also published an article that’s directed specifically to affiliate newcomers (but everybody can feel invited) with everything you need to know to start in this business. Make sure to read it carefully.
• Zeropark Webinars. Zeropark team has prepared a set of free webinar materials for advertisers on all levels of industry expertise. Zeropark webinars answer both practical questions and will be also a good place to start in-depth research about advanced affiliate strategies.
• Affiliate marketing forums. For more detailed information about the industry, we would recommend joining one of the paid affiliate marketing forums. Of course, we’re actively sharing our knowledge there, and the communities can become valuable sources of insights for affiliates on all levels of expertise. Make sure to check out the affLIFT, STM, AffiliateFix, and iAmAffiliate forums.

The Zeropark ad exchange is both an SSP (Supply Side Platform) and a DSP (Demand Side Platform). This means that Zeropark works with both publishers who provide the traffic, and advertisers who buy the traffic for their campaigns. 

Once an advertiser obtains the offer, they can then apply to Zeropark, choose the best traffic that suits their needs (PPC or PPV) and promote the offer to the target audience via campaigns ran with the traffic that Zeropark supplies from our publishing partners. 

To put it very simply, the affiliate marketing flow in Zeropark looks in the following way:

• A given brand is looking to promote its products or services on a bigger scale.
• The brand announces its offer through its own affiliate program or outsources it to an affiliate network.
• An affiliate advertiser applies for an offer with the network or the affiliate program.
• Once an advertiser gets permission to promote a specific offer, they need to find the traffic source.
• An affiliate advertiser then comes to Zeropark and runs its offer campaign with Zeropark traffic.
• Zeropark delivers the campaign to the publisher's website where the ads are shown to users.

Yes, there is a way to get access to Zeropark’s platform before actually registering. Zeropark offers a free demo which is a great method of getting to know the dashboard, finding out how Zeropark’s mechanics work, and getting accustomed to all steps of campaign-making before the final decision to register. However, as it is a free demo version of Zeropark, you will not be able to buy traffic and test the campaigns in practice.

Try Zeropark demo yourself, and find out what we can do to help your business.

A self-serve advertising platform allows digital marketers to have full control of their campaigns and manage them without third-party assistance. By doing that, such platforms allow advertisers to make the most out of each marketing effort by providing a wide range of advertising formats, and optimization options.

Self-serve advertising platforms are offered, for example, by Facebook, TikTok, Google, or Zeropark.

Yes, the Zeropark team has prepared an ultimate affiliate marketing glossaryyou can have a look at in case of any doubts. It covers both affiliate marketing vocabulary and Zeropark-specific terms, too. We also invite you to also visit the Zeropark blog where you can learn even more detailed information.

Zeropark offers the following ad formats:

• Pop ads
• Domain Redirect ads
• Commerce Media ads (a premium Zeropark ad format available only after a prior approval).

In order to learn more about Zeropark ad formats, take a look at related articles on our blog.

Pop ads are the new browser windows or tabs appearing over a currently viewed page (pop ups) or beneath it (pop unders). Pop traffic ads appear automatically during a browsing session and display the advertised landing page. Bear in mind that it is not possible for you to buy either just pop up or just pop under traffic, as the two types are mixed.

• Pop Ads work on the CPV cost model.

• If you’d like to learn more about pop ads, have a look at the related articles on the Zeropark blog.

Domain redirect traffic, also known as parked domain or zero-click traffic, is the oldest ad format in Zeropark. Domain redirect ads deliver users to advertised landing pages through redirects. Such redirects are triggered by users typing in unused "parked" domain names in the address bar of a browser, for example by misspelling.

Let’s say that instead of zeropark.com, a user types in zerpoark.com, which happens to be a parked domain. If it is so, they will be automatically redirected to a landing page with an ad.

• Domain Redirect Ads work on the CPV cost model.

• If you’d like to learn more about domain redirect ads, have a look at related articles on the Zeropark blog.

Commerce Media is a new type of ad format available in Zeropark. These are brand-safe and non-intrusive ads designed specifically to instantly match brands with customers based on high-quality traffic.

• Commerce Media works on the CPC cost model.
• Commerce Media should lead to the brand’s homepage or brand-relevant websites.
• If you’d like to learn more, have a look at this article on the Zeropark blog.

Keywords, targets, and sources are traffic placements needed to reach different levels of traffic targeting, thus narrowing down an audience.

• Keywords — Keywords allow you to target specific web pages based on keyword matching. By inserting the specific keywords you want to target (or the ones you don’t want to target), you’re able to reach the exact users you want to direct your campaigns to. A simple example would be inserting keywords such as ‘basketball shoes’, ‘best sports shoes’ (and dozens of others) for an advertising campaign regarding sports footwear. This will direct traffic based on these keywords to your campaign, increasing the conversion rate.
• Sources — a source is a publisher feed consisting all the traffic coming from one publisher, while a target is a particular website of a publisher.
• Targets — a target is a specific URL or location from a certain source.

No ad network can guarantee 100% bot-free traffic, as even advertising giants like Google and Facebook often fall victim to sophisticated bot technology. However, what we do at Zeropark to get rid of such unwanted traffic, is extensive filtering and monitoring of our inventory for any fraudulent activity.

Each vertical and niche needs to be discussed separately and one cannot tell which vertical is ultimately the best. Some of the most popular verticals in Zeropark are:

• E-commerce
• Downloads
• Antivirus
• Sweepstakes
• Sports betting
• Gambling
• Nutra
• Cryptocurrencies
• Dating
• Mobile Apps

What is important is the seasonality of verticals. Different ones will have different results depending on the time of the year. For example, whenever a major sporting event is to be held, sports betting, and sports-related campaigns will become more profitable.

To catch-up with the upcoming trends, the Zeropark team offers a Traffic Insights newsletter. It’s a weekly-updated set of suggestions regarding best-performing GEOs and verticals, proposed bids, as well as some general tips. Also, find more tips on the Zeropark blog.

Registering on Zeropark is free, and there are no subscription fees, but the platform takes a commission off users’ campaigns. Zeropark takes a percentage of the cost of all traffic bought within a campaign.

To start operations with the Zeropark platform, an advertiser will need to complete the first top-up of at least $200. This is a non-refundable minimal amount of money accepted in the platform, as stated in Zeropark Advertiser Terms and Conditions.

You can top up your Zeropark account using PayPal, credit card or a traditional wire transfer. Remember that the initial top-up needs to be of at least $200.

PayPal and Credit Card top-ups should be visible in the account right away. However, it may happen that an additional payment verification is needed. In this case, the top-up might take a little longer to be ready to be used.

Wire transfers, on the other hand, take some time to arrive, and therefore the process can take up to five working days.

Your payment gateway should do the conversion of the currency for you.

• If you would like to pay by wire, we have options for USD EUR or PLN.
• For credit card transactions we support the following currencies: USD, EUR, GBP, PLN, AUD, CAD, HKD, CHF, RUB, CNY, INR, BRL, and SGD.
• PayPal, on the other hand, offers only USD transactions.

It may happen that Zeropark top up fails to proceed. It is important for you to check whether:

• You’ve provided valid credit card information
• You’ve provided a good PayPal email address
• Your card uses 3D Secure
• You have enough funds on your account
• You closed the payment tab too early

Whenever there is a discrepancy between PayPal email address and Zeropark login address, the account gets frozen until you confirm the emails.

Another scenario is that you have reached your monthly transactions limit for a chosen payment method. If you still want to top up, contact your Onboarding Manager or our Support Team at support@zeropark.com and ask if it is possible to have a limit increased.

Advertisers are able to top up their accounts with funds accordingly with upper limits of the chosen payment method. However, the minimum Zeropark top-up is $200. In accordance with Advertiser Terms and Conditions, the first top-up is non-refundable.

You can request a refund of the money you have previously topped up your Zeropark account with. However, this is not applicable to the initial $200 top-up for the newly registered users, as stated in Advertiser Terms and Conditions.

For first top-ups, it is possible to ask for a refund of the difference between the non-refundable $200 and the topped-up amount. Bonuses are not subject to refunds under no circumstances.

The funds are delivered to the user’s account within 30 days from the date of request. Please note that there is no option to choose the payment method for the refunds – all cases will proceed in accordance with the way that the deposit was being made.

For security reasons, Zeropark will suspend accounts of users who request refunds. If you want to continue cooperating with Zeropark after receiving a refund, contact our team.

VAT settlements are strictly connected to the advertiser’s tax office location. If the company resides in any of the European Union member countries, they are obliged to pay the VAT. If an advertiser does not want to be charged with additional VAT by Zeropark, they should provide their VAT ID in their Zeropark account.

Upon request, Zeropark can increase the PayPal and Credit Card limits for you. However, this is done on an individual basis and only after reviewing every such inquiry. Contact the Onboarding Manager or support team at support@zeropark.com for more information.

There are different fees for topping up your Zeropark account, and they all depend on the payment method you choose.

• PayPal charges users an additional 4% of the payment for their services. Also, the monthly limit for PayPal transfers is $5000, but this could be increased by your Onboarding Manager or Customer Success Team upon request.
• For wire transfer transactions for more than $1,000, there are no additional fees, as Zeropark covers all of those. All the bank account details for the top-up are available in the Top-up section of the dashboard. Important: Always include your Zeropark Financial ID in the transfer title.
• Zeropark accepts payments done by all major credit card brands. An additional 2% fee is added to the topped-up amount.

As for now, Zeropark does not accept cryptocurrencies as a form of payment.

An invoice will be automatically generated for you after every completed top-up. You can access it in the panel by opening the user’s details tab in the upper right corner of the Dashboard. Open the ‘Payments’ section, and then enter ‘Transactions’ menu, where all your top-ups will be visible. In the ‘Invoice’ column you should see the download icons which allow you to access your invoices. If this feature is not available, contact Zeropark’s support team.

In order to join Zeropark, you will need to complete the registration process and proceed with the first top-up of your account. You can also have a look into Zeropark’s dashboard with our free demo to preview the platform functionalities.

Also, remember about a 30-day long personal onboarding offered to all Zeropark members free of charge.

You are not able to change your email address directly in account settings after logging in. However, you can do it by contacting our team. See the support button in the upper right corner of the Zeropark dashboard, and then enter the support section. Choose the “Change email” option and proceed with the contact form.

What will be needed is a confirmation message from the new email address. Once this is done, your address will be changed.

Email confirmation message template:

“I confirm the request of changing my email address from (OLD EMAIL) TO (NEW EMAIL).”

If for some reason a user cannot access their account, they should get in touch with Zeropark support at support@zeropark.com. The most common reason for this kind of trouble is a lack of access to the Google Authenticator software and/or to the device.

For security reasons, users will be asked to provide the details of their last payment in Zeropark. After their identity will have been confirmed, the Multi-Factor Authentication will be removed. Once this happens, a user can access their account.

We would also recommend changing the password right away after every event of trouble with logging in. This, and regular password changes, as well as Multi-Factor Authentication, are some of the safety guidelines for all Internet users.

It may happen, that the user’s Zeropark account has been suspended for the time being. There are a few reasons for that:

• The automatic suspension will happen when the user logged from a new device, then received an email message with a “Is it you?“ question, and answered it negatively by clicking the link. This automatically suspends their account. Everything should go back to normal as soon as the user confirms their new device login via email.
• Administrators may suspend accounts of those users who have breached the rules by attempting Ingenico frauds, as well as for the time of Ingenico disputes.
• Also, this happens upon Advertiser’s request when there is an ongoing refund process. Once it is finished, upon a request, the account could be reactivated.

In case of any doubts and questions, please feel free to contact Zeropark’s support team at support@zeropark.com.

In order to make sure that Zeropark cooperates with quality users and media only, some accounts are rejected. The most common reason for account rejection is not completing the registration process within 30 days of launching it.

Some users are also rejected by Zeropark’s Account Approval Team. This may be caused by failing to comply with Zeropark Policy & Compliance Guidelines, which are mandatory for all advertisers. Zeropark platform reserves a right not to disclose specific reason for rejection.

Your account will be frozen when our systems detect a discrepancy between an email address used for PayPal top-up and the Zeropark account email address. Additional email verification will be needed.

First, you’ll receive a verification email to the Zeropark address. Upon clicking a link inside, a second message will be sent to your PayPal email address. Remember to check your spam folder, as messages sometimes go there. After verification the account will be unfrozen, and you will be free to use your PayPal account in the future.

If an advertiser does not follow the Zeropark Compliance & Policy Guidelines, their account could become subject to a permanent ban. Among the reasons for banning users are:

• Frauds
• Phishing
• Suspicious offers
• Illegal offers
• Tech support offers
• Any connotations to already-banned Zeropark accounts.

It is possible for Zeropark users to have an Account Manager assigned, but not every advertiser will be eligible for that. The general rule is that a user needs to be spending more than $2,000 a month in Zeropark, and have a tracker set up for their campaigns to be able to receive an Account Manager. This is our way of showing commitment to our most trusted partners!

However, bear in mind that these requirements are just a framework and actual Account Manager assignment varies from case to case.

Once an Account Manager is assigned to your account, they will stay in direct contact with you to make sure that all the operations in Zeropark flow smoothly and troubleless. Account Manager should be able to help with payments, setting up of campaigns, and optimizing them. They will also provide some suggestions regarding traffic sources and verticals.

After joining Zeropark, every user is included in the onboarding program where they receive Onboarding Manager’s help and support for the 30 days on the platform. Onboarding Manager gives a new user a solid walkthrough of the dashboard and offers a helping hand whenever needed.

Zeropark platform is always available for all users without any time restrictions. However, manual approval of the campaigns happens from 8 AM to 6 PM CET on weekdays (Monday to Friday).

If you’re submitting a campaign outside of these hours, and still want to have full control over when it actually launches, make sure to select the ‘keep campaign paused’ option. This way, even after approval, the campaign will be waiting for you to manually start it.

We are always open to taking up new collaborations and business opportunities. If you are interested in engaging with Zeropark on a business level, feel free to contact us at support@zeropark.com.

Currently, Zeropark does not offer any form of a referral program for its users.

We’ll be happy to answer all your inquiries in English. Zeropark is an international company, and this is the most universal and convenient way of communicating with partners and customers.

Frankly, there isn’t one type of traffic that should be considered as better-converting in all instances. Affiliate marketers, especially experienced ones, are all trying to find out which traffic type will suit best their campaign, as the right choice means a lot of benefits for one’s campaign.

Traffic types have their own characteristics which will work for some campaigns and will become useless for others. The best advertisers understand those nuances and know how to utilize them to boost the efficiency of their campaigns.

We recommend reading into Zeropark’s blog series of Ultimate Guides and see, which type of traffic will work best for your campaigns. Also, see the Traffic Insights newsletter for our suggestions on verticals and GEOs.

Of course, a diversification of marketing strategies is a good practice for all marketers out there. But when extending your portfolio, make sure you do not become a competition to yourself. Bidding on the same keywords with contextually similar campaigns will make you bid against yourself, which, as we can all imagine, is not something anybody should appreciate.

The standard time for a campaign to be reviewed is an hour. On weekdays, the campaigns are approved between 8 AM and 6 PM CET. On weekends and holidays, they will be approved between 8 AM and 4 PM CET.

Yes, you can edit your campaign while it’s still in the moderation process as well as afterward. Please note an edited campaign might be required to go through the verification process again, e.g., if a campaign Destination URL is changed.

For pop and domain traffic campaigns: Please first check if you have the dashboard set to the correct time range (options in the top right-hand corner of the screen). If yes, and yet the campaign is still spending, please contact our Support Team at support@zeropark.com.

Remember to approach budget capping with caution, as you do not want to overspend, and you don’t want to have too tight of a budget, too. Make sure that your bid is adequate to traffic type, campaign type, and budget. It will be best to:

• Have a less strict budget during the testing phase, so that your broad RON campaign can gather more data.
• Never run uncapped campaigns, as with general and daily budget management you will be able to have increased control over your spending.
• Adjust your capping based on what GEOs and verticals you are targeting. Naturally, some GEOs will require bigger budgets based on how competitive markets these are.
• Increase your budget caps when you want to win even bigger volumes of traffic in well-performing campaigns.
• Make sure every decision is based on what the data suggests, and not your premonition.

You can, however, the suggested bid is there to guide you to the optimal point where you will win traffic. Bidding lower will most probably result in you having a smaller chance to win the auction. But the final decision as to what bidding strategy you’d like to follow is yours.

The Zeropark Team recommends bidding just slightly higher than what the suggestion is. You can always adjust the bid after receiving data on how the campaign is doing, as well as based on the win ratio, but this way you secure a higher chance of winning the visit.

Zeropark does not have the maximum bid amount, although it is worth remembering, that the key to conducting a successful affiliate marketing campaign is finding a proper balance between ad spending and returns.

Theoretically, one could set the bids at an inadequately high level, and win all the auctions almost automatically, but this would most probably bring them a negative ROI. These kinds of campaigns will not work for anybody, as they are simply unprofitable and bring almost no market insights.

In Zeropark, there are minimum bids for different types of traffic. Domain and Pop traffic have a minimum bid of $0.0001 CPV (Cost-Per-View). Bear in mind that this is highly unlikely that the winning bid will be near this minimum value. For lower-tier GEOs the bids will more likely be lower, but for more competitive targets, you should expect them to be much higher.

Yes, you can duplicate your campaign in Zeropark. One option is to simply copy a campaign in Zeropark, and the second one would be to create campaign templates.

Although the sky is the limit in affiliate marketing, advertisers need to be careful as to how many campaigns they are trying to run at once. Ineffective and unoptimized campaigns could drain one’s budget really quickly, especially if a marketer conducts a bigger number of those.

Remember not to abuse Zeropark’s capacities. As all the campaigns of Zeropark users are moderated and accepted manually, our teams can easily detect those advertisers who set up numerous campaigns and do not spend on them. To make sure that our services are of the highest quality possible, we’re filtering out these practices to provide only the best advertising to Zeropark’s sources.

Yes, you can blacklist targets for your campaigns in Zeropark. Some targets are not going to be either effective for your campaign, or you simply do not to have them in for any other reason (for example because of the contents they provide)

A user can blacklist up to 1000 targets on their own. It is also possible to ask our support team for help with that, too. For instructions on blacklisting targets in Zeropark, please refer to our documentation section on that topic.

You are able to blacklist sources on the campaign level, so that the blocking does not affect your remaining campaigns. Enter Zeropark Dashboard, choose your campaign and open the sources tab. There, you can pause whichever source you want to exclude from your traffic.

You are not able to blacklist sources globally for your account. You can contact our Support Team at support@zeropark.com or your Onboarding Manager, who will be able to do that for you.

Although you are not able to block IP and ISP in the chosen campaign, you can do it for your whole account. Enter the My account section in the Zeropark platform and Blocked list to access the list of blocked IPs, ISPs, and targets that you can edit.

There are quite a lot of reasons for the campaigns to not receive visits and thus buy any traffic at all. In most cases, what we would recommend, is to check all campaign elements in search of something that would hold the traffic – like an accidental source pause, for example. 

The most common reasons are:

• The campaign is still in a pending state;
• The campaign has been paused;
• The campaign is stuck in draft mode;
• The campaign ran out of daily budget;
• The campaign ran out of overall budget;
• The user started a campaign in our Zeropark Demo version;
• The user sets the wrong time range for the campaign;
• The RBO settings somehow stopped the campaign from winning traffic.

It can be possible, that a total lack of traffic is caused by the wrong optimization. For example, too low of a bid may never win any RTB auction, thus not bringing any results for the campaign. The same may happen when the campaign is targeted too narrowly, thus excluding a lot of potential traffic and conversions.

The most common reasons for campaigns’ traffic win-ratio losses and a general campaign underperforming are:

• Competitors bids. Your bids may be too low for the campaign to win traffic.
• No credit on the Zeropark account. You need to top up.
• Too strict of budget capping.
• An accidental pause of sources, all the targets from the source, GEOs, or even whole campaigns.
• Using mismatched keywords for chosen GEOs.

The main reason for this is usually too high of a bid for the traffic you are targeting. The best practice is to always check the suggested bid value that’s visible inside the panel with your campaign settings or refer to Traffic Calculator before getting started.

Another reason for too quick budget spending is the wrong optimization of a campaign. If you target high-volume GEOs and have a high bid, then you’ll quickly burn all the resources out without major success. If your campaign is targeting too broad of an audience, for example by bidding for too many irrelevant keywords, then you’ll also quickly spend your money on traffic that does not convert.

We recommend checking your bids, budgets as well as other campaign settings. Also, read our blog article about the most common affiliate marketers’ mistakes to find some useful tips.

In order to do proper testing of your campaigns, you’ll need to inspect their performance first in order to build a strategy and determine which settings bring the best results. Every campaign will be different, but there are some good testing practices:

• Smaller bids, in the beginning, will help you find out what settings work best without overspending;
• Launching a broad campaign is a great way to test the waters. See, which targets convert and try to increase their performance through optimization;
• Control the win ratio, so that you’re aware of all the changes. Drops will mean that your competition is outbidding you, while increases will mean that you managed to win more traffic – either through optimization or adjusting the bids.
• Be reasonable with the spending – your bids should be deeply considered.
• Follow the latest seasonal trends, and stay in the loop on the hottest verticals and GEOs with Zeropark’s Traffic Insights newsletter.

One of the most common mistakes of unseasoned and impatient advertisers is trying to optimize the campaign right away, without waiting a few days for the first reliable results to come in. Generally, we would recommend testing the campaigns for 3 or 4 days before interfering with variables.

Different strategies for targeting bear different fruit. But with proper campaign planning and set-up, one can capitalize on both broad and narrow campaigns. The thing is, that during optimizing campaigns, an advertiser should make sure to minimize budget losses by cutting all the sources, GEOs, and variables that do not bring satisfying ROI.

Ultimately, the most common practice is to start big and optimize over time.

Choosing the right approach depends on the campaign type. Some will require increased traffic from related sites – for those you should use keyword campaigns. If you’re still testing different options, you should pick the broadest option, like RON. This way you can test all the available traffic and then narrow it down by optimization.

We recommend reading our article to learn more about Domain Redirect Advertising.

The secret to reaching the right audience with your campaigns lies in the process of campaign targeting and optimization. By choosing the right campaign set-up and then carefully removing all the unnecessary or underperforming variables, you are slowly getting to the point, where your campaign reaches only the best-fit users.

Yes, there’s a default limit of 100 keywords a single campaign can target in Zeropark. In case you’d like to target more, please contact us at support@zeropark.com or reach out to your assigned Account Manager.

Please note that it’s recommended to be cautious with large volumes of targeted keywords. Inserting an extensive number of those may result in your budget being spent very fast. We’d recommend reading an article on the Zeropark blog on how to run keyword campaigns for more information and useful tips.

In order to find what sources should be whitelisted for your campaigns, you need to test them first. The recommended flow would be starting with a broad campaign targeting to buy as much traffic as possible and then test your campaign in order to find out what sources bring you the most conversions. The most profitable placements should be then whitelisted, while low-performing ones should be paused.

Another option would be reaching out to your Onboarding Manager or our support team at support@zeropark.com, and asking about source suggestions for different campaigns. They may have some recommendations for you to try out. We also recommend signing up for the weekly Traffic Insights Newsletter to receive carefully curated whitelists from our team straight into your inbox.

Zeropark offers a lot of different targeting settings that allow advertisers to narrow down their campaigns to an optimal point, where the conversions are maximized. Among all the targeting Zeropark’s options advertisers can find:

• Geotargeting (countries/regions/cities);
• Keyword targeting;
• Source targeting;
• Desktop targeting;
• OS targeting;
• Mobile targeting;
• Frequency filtering;
• Day parting;

Geotargeting feature enables advertisers to focus on traffic coming from chosen geolocations. Zeropark allows targeting countries, but also more granular options have been enabled, and you can set your campaigns for regions or even cities.

Having acquired detailed market-based knowledge, it would be a waste of resources to try to set up worldwide campaigns without abating the reach. Based on an understanding of certain countries' market preferences, an advertiser is able to determine what GEOs (countries, regions, or even cities) will work best for chosen verticals.

Different characteristic of GEOs have allowed the industry to divide those into three categories widely known as tiers:

• Tier 1 countries include the likes of Australia, the US, UK, or Germany and Scandinavia. Their volumes are high, and the societies are highly technologically advanced. As these are more developed countries, there is an increased possibility of bigger spending. These are high-end audiences, and therefore the competition in the Tier 1 is fierce – that is why the bids will most probably have to be higher here.
• Tier 2 countries include developing countries with great market growths from Europe and richer parts of Asia. There is no universal language for Tier 2, and the volumes there are medium with the medium spending potential. If properly optimized, Tier 2 campaigns could promise great rewards in a slightly less competitive market.
• Tier 3 countries include less prosperous markets with abundant volumes, but also the decreased spending possibility of the audiences. However, the competition there is low, and with good optimization, and even with lower bids, the high conversions are a promise of a successful campaign.

Make sure to read into our article on Tiers of Traffic in Affiliate Marketing to find an in-detail description and overview of Tiers of GEOs as well as tips on how to utilize the knowledge on geotargeting.

When optimizing your campaign, you can pause traffic from the GEOs you do not want anymore. This is most commonly done to stop the traffic-buying from low-performing countries, cities and regions.

Access the campaign you want to optimize, and choose the Countries, Regions or Cities tab in the Dashboard. Each position in the table has a status column, where you can pause or resume cities, regions and countries in the chosen campaign.

All the GEOs have different characteristics, and therefore it is hard to determine which are the top-performing ones. If correctly optimized, every GEO could become a source of returns for an advertiser, but in order to achieve that, deep market insights are needed.

An industry differentiates GEOs that are high in volume but low in conversion, as well as those where the volumes will be smaller, but due to user preferences, the conversions will be high. Generally, the GEOs have been divided into three tiers based on what is known about their markets. This helps advertisers to optimize their campaigns and suggests with high accuracy, what could be expected from the audiences there.

Make sure to read Zeropark’s blog article that dwells on the topic of Tiers of GEOs. Zeropark offers a platform with information about what verticals to target for different GEOs, as we’re sending out our Traffic Insights newsletter. Inside, advertisers are able to get to know which verticals have been performing best in what countries during the previous 7 days-period.

Zeropark offers some suggestions as per how much should you bid for certain keyword, GEOs and more in your campaigns. Bid recommendations are available for the advertisers in the dashboard, and we propose that all advertisers pay attention to them. Some bid information could be found in Zeropark’s Calculator Tool as well.

Bear in mind that these values are based on historical data, and are suggestions only. Your competition also has access to it, and it would be the best practice to bid slightly higher than the average.

Zeropark’s team also offers access to a weekly Traffic Insights newsletter. Inside, besides up-to-date industry news and insights, you can find our updated lists of top verticals with the best-fitting GEOs.

Contextual targeting in Zeropark is based on keyword targeting. This means that depending on the search query of the user or the contents of the website they are visiting, publishers are able to show them contextually relevant ads.

The good example of contextual targeting, and not demographic one, is the Commerce Media offering of Zeropark, where the ads are precisely displayed to relevant users. With the use of keywords, Zeropark becomes a completely cookieless platform that does not sell or buy any users’ data.

This is a way to conveniently reach these members of the audience who will be more interested in engaging with the offer. Basically, the best way to reach people who are more likely to purchase running shoes (therefore are the best for running shoe campaigns) is to find them in contextually relevant domains.

Reaching a theme-literate audience is beneficial for the campaign's well-being, as it is much more likely to find conversions there.

Keyword targeting allows advertisers to find those internet users who will be most likely interested in their product or service by matching their search queries. While designing a campaign, an advertiser is able to target their campaign on certain keywords, that would convert best. Also, this is a very common practice to have negative keywords included for the queries that are not welcome and aren’t desired there.

You can run campaigns on chosen budgets (without any maximum limit) for as little as $5. Of course, the bigger the budget for a certain campaign, the better the promise of the returns. But having a campaign with a lower budget is totally fine, and it’s one of the more popular strategies.

There is a scale to be remembered, as the possible returns will be naturally smaller with lower budgets. In terms of testing, it also might be slightly complicated to reach extensive results, if the budget is running out fairly quickly.

A lower budget in campaigns requires more precise optimization of a campaign. This applies to all the variables, as lower spending on the campaign shrinks the space for tests and drawing data-driven conclusions.

Fortunately, you can start optimizing your campaign even before you launch it. A great tool to do so is Zeropark’s Traffic Calculator tool which allows advertisers to see detailed information about volumes in different GEOs, keywords, devices, and more variables. This way you are able to filter out some data you would normally have to find out about later.

Outbidding the competition is one of the keys to a successful campaign, but it takes a lot of work and consideration. Make sure you keep track of the following steps and implement those when creating future campaigns:

• Start by testing campaign set-up and targeting, so that you can lay solid foundations for your bidding strategy.
• Start with lower bids and increase them once you’ve set up your campaign.
• Always monitor your win ratio. If you increase the bids and an increase in win ratio is visible, then you are winning more and more traffic.
• Follow suggestions from Zeropark as to what bids to use. Sign up for a weekly Traffic Insights newsletter prepared by our team which will get you the latest stats on top placements. Remember that this data is available to your competitors, too, so you should bid slightly more than the recommendations say.
• You should slow down by raising the bids once you hit a 90% win ratio. There is no point in winning more traffic than you need.
• Never stop monitoring your stats. Drops in win ratio probably mean that your competition is outbidding you.
• Keep track of the latest tips and articles published on Zeropark Blog. Also, find a Bidding Strategy Guide to better understand how to manage your bids.

General advice for all advertisers new to Zeropark advertisers is to start broad, and then pause either keywords or sources that do not work to cut off big sections of unprofitable traffic. Once you’re happy with the keywords or sources left, you should then start optimizing your campaigns on the target level.

The scale of operations is highly determined by the budget available for the campaign. The general rule is that advertisers need to have some testing budget that allows for finding out which combinations of variables work best. Please note that scaling in affiliate marketing is not a make-money-quick type of business, and it requires both time and resources to enjoy a substantial ROI.

Editing a campaign is not only something possible but also a highly-recommended practice. In Zeropark, you can set up the campaign with use of multiple settings regarding targeting, but applying the changes is always a possibility, especially for the sake of optimization.

During the testing period of the campaign, advertisers are advised to be targeting wider audiences. Gradually, after having received relevant information on different sources, keywords, GEOs and other variables, you should make amendments and corrections to elevate campaign’s performance. This is done by editing the campaign, and you can do it directly in Zeropark Dashboard.

The general advice for campaign optimization would be to always start broad and gradually narrow down your targeting by cutting down unprofitable placements, and leaving only those that do bring return on your investment.

In order to do that right, you have to make sure you understand the data you receive from your already running campaigns. Don’t act spontaneously, and without a deep, data-driven consideration. Optimization is a set of things you can do to increase the ROI of your campaign. This is a multifactorial process that’s basically based on removing unnecessary elements of the campaign, as well as on improving and adjusting them.

One of the crucial elements needed for proper campaign optimization is tracking your campaigns so that you can get a clear data overview.

If you are not sure as to how to optimize the campaign, feel free to use our resources in Zeropark Documentation, or watch Zeropark Optimization webinar. There is also a possibility to ask the Zeropark team for opinions and suggestions at support@zeropark.com.

It’s best to have your default day parting settings on in a newly created campaign up until the moment where you have enough of data acquired during the testing phase. While testing, see which parts of the day are not bringing enough profits to be considered as beneficial, and only then optimize your day parting.

If you are a seasoned advertiser and already have some insights that you are sure of, you can use them to set custom day-parting for your new campaign. There is no universal optimization setting for programmatic campaigns, and this also applies to the day parting settings.

Having a tracker is not something obligatory for advertisers, but it should be something really beneficial for those users, who are conducting broad marketing activities. Trackers allow more control over what is happening with different campaigns, and marketers could access the data in real-time.

We strongly recommend that you integrate a tracker to your campaigns in Zeropark just for the sake of work comfort and increased data collection possibilities. With the tracker you can:

• Have a more detailed real-time look at campaign performance
• Control all campaigns in just one panel
• Use automated solutions just to save yourself some work
• More precise, and again, also automatic, optimization
• Better target your chosen audience
• Conduct better campaign testing for sooner and more detailed insights
• Efficiently filter out bot trafficLower the costs and elevate ROIs

Voluum offers free demo access to the tracker for 14 days, and Zeropark advertisers are eligible for a Voluum integration that is free of charge for all subscription plans available in the tracker. No matter the offer type you choose, with the integration, Automizer is free for up to $1000 ad spend.

We recommend that every advertiser uses a tracker to even better optimize their campaigns and boost the ROIs. Zeropark can be integrated with a bunch of software products, and for a full list of those, and for a walkthrough on integrations, find our Integration guides section of Zeropark documentation.

Remember that criteria as to what could the campaign include could be found in Zeropark’s Compliance & Policy Guidelines.

Every campaign in Zeropark is manually verified by the Compliance Team in accordance with our Compliance & Policy Guidelines.

Every campaign type needs to meet a specific set of rules and expectations that are to be seen in Zeropark Documentation:

• Compliance & Policy Guidelines for Pop and Domain
• Compliance & Policy Guidelines for Commerce Media

In general, Zeropark does not allow:

• Abusive content

• Discrimination

• Fake news

• False celebrities endorsement

• Harsh, insulting, vulgar language or profanity

• Hate Speech

• Misleading or illegitimate claims

• Illegal or illicit content and activities

• Tech SupportTrade-in illegal goods or substances

• Trademark infringement

• Violent pornography and sexualization of minors

• Violent, shocking, frightening, or provoking images and websites

• Weapons and explosives

Remember that all adult campaigns need to have an adult filter on in order to be accepted in Zeropark. Commerce Media, on the other hand, does not allow adult campaigns at all. Every event of violation of the Compliance & Policy Guidelines could be the reason for account suspension or a permanent ban.

Zeropark has a clearly outlined set of Compliance & Policy Guidelines that our users need to follow to have their campaigns approved and running in Zeropark. It is within all users’ responsibility to make sure that their campaigns follow all the rules. Our Compliance Team will also manually check all the campaigns to have complete certainty that only quality campaigns are run in Zeropark.

It is our goal to remain a quality-driven ad exchange platform. Therefore, you can expect maximum meticulousness and safety provided by our teams.

Campaigns are rejected for not being in line with Zeropark Compliance & Policy Guidelines. Since every campaign created in Zeropark is manually reviewed by our team, it should be a priority for all advertisers to follow Zeropark rules.

In the panel you are able to see the reason for the rejection of your campaign.

With Zeropark you can run adult-targeted campaigns but in order to have them accepted, you will need to set the adult filter in the targeting section while creating it. If this is not done, then the campaign will be rejected by Zeropark’s internal Compliance Team.

Privacy is one of the most important aspects of Zeropark’s offer. We ensure the data-safety by:

• Operating on first-party data only. No external information had been bought or sold by us, and this applies both to advertisers and target audiences.
• Multi-Factor Authentication is available for all advertisers.
• Bot filtering. Zeropark catches suspicious targets and an audience that does not seem legit. Then we filter it out, so it does not disrupt advertisers’ campaign performance.

Find out more about how we protect your privacy in the Website and Mobile App Privacy Policy section.

Zeropark has always been a cookieless platform, meaning that no third-party data was being bought at any point. As cookies are unsought in the marketing industry, it is best to trust the tools that allow users precise targeting options without violating user privacy preferences. Also, Zeropark-registered user’s data is not being processed by any third-party organization other than external payment processors.

All the teams within Zeropark cooperate in order to provide the safest service possible. A major focus is being put on filtering out all unreliable sources of traffic, as well as non-compliant campaigns. All this serves one purpose – to create a safe environment for all the parties involved. The same rules apply to the safety of users’ data and transactions. With Zeropark, there is no flying under the radar.

Of course, it may happen that some bot traffic will not be caught on time. In these situations, as soon as we catch it, the appropriate refunds are being proceeded with. It is also worth pointing out that a lot of unwanted traffic (bot traffic also falls into this category) is being filtered out thanks to Zeropark’s intricate optimization tools. With us, it is easy to target not only the best-converting traffic but also the safest one.

Whenever you notice anything suspicious going on with your traffic, send us a proper report, and our team will investigate the case.

Our set of Compliance & Policy Guidelines is wide and comprehensive, and it clearly states what campaigns are accepted in Zeropark. Any case of breaching those will be caught thanks to a manual campaign approval system.

If you want to start using Smart Zeropark’s API, it will be required for you to generate the API token. Access the My account tab in the Zeropark Dashboard, and enter the Security section. There, generate the access token that should be sent in api-token HTTP header.

Find more information on the Zeropark API in our documentation.

There is no universal answer to these questions, as it heavily depends on the advertiser’s goals and ambitions. We could say, that the positive ROI (Return Of Investment) should be the basic form of finding out if a campaign is doing well. Also, having considerably big returns is the reason behind conducting affiliate campaigns.

Therefore, we can say that you can consider your campaign successful depending on the ROI you receive. Having a positive ROI right away is something that does not happen all the time. In most cases, an advertiser will have to optimize their campaign in order to find the best-working set of variables.

Again, this is something that can not be determined. Some campaigns set off with great successes, while some need more work to start bringing returns. Optimization is a key part of conducting every campaign. It allows an advertiser to maximize the efficiency of their campaign.

It is always healthy for advertisers to try out new things. But while learning about new verticals, GEOs, and campaign types is good for one’s expertise, making unreasonable decisions is not. At least unless somebody wants to learn about the flopped campaigns.

For some people testing new waters will be considered a risky affiliate marketing practice. And in that case, we would recommend it as long as the budgets allow you to conduct it safely (without any harm to the continuity of your business). What we would not recommend, would be to jump in head-first into the creation of campaigns without justifying decisions with data.

The industry has already proven that experience becomes a really valuable asset for all the advertisers and the stories about crazy-successful newcomers who conquer the world tend to be slightly exaggerated.

Find Zeropark`s article with 5 Tips on how to read data in affiliate marketing to ensure making data-backed decisions only.

Forums and communities are probably the best places for advertisers to follow the trends, get well acquainted with the market and product particularities, as well as learn about other advertiser’s mistakes and experiences. We understand that for unseasoned users these may be slightly overwhelming places, and that is why we’ve prepared an insightful guide on how to use forums and communities’ potential to the fullest. Read on about affiliate marketing forums and communities for beginners and advanced marketers.

There is not. The amount of returns from an affiliate marketing activity is strictly connected with the amount of time and resources invested into optimizing the campaign, thus making sure it brings the best ROI. This is done by cutting out all the unprofitable keywords, sources, and GEOs while investing and scaling on profitable placements.

With good optimization, an abundance of investments, and a fair amount of hours put into making sure that the campaign does best, there is virtually no ceiling for the returns. Although, as this seems like an idyllic scenario, it’s only accessible to the top-tier advertisers. Nonetheless, this is still a very profitable business, of course, once an advertiser consciously conducts the campaign.

Although affiliate marketing, just like all businesses, changes over time, there is no option for the traffic to ever run out. Firstly, because of the ongoing popularization of technology, there are more worldwide users each day. Secondly, the volumes are not exhaustible.

If your campaign does not bring results, this is very likely a problem with the optimization of a campaign. Your ad may be lacking volumes because you simply chose the wrong set of variables. Try using the data you obtained from your campaign to find out, which sources, keywords, and GEOs you need to change in order to have your campaign reach a wider audience. Increasing the bid should work as well.

There are no fixed hours of work for marketers. Most freelancers are happy with the fact that they are able to choose for themselves when to work. But this does not mean that no major efforts need to be made to make the campaigns work.

To make all the processes easier for all the advertisers, no matter their experience, Zeropark has introduced a Rule-Based Optimization tool that allows programmatic, and thus automatic campaign optimization. It is based on a logical scheme, where IF something happens, THEN the automatic reaction follows. It allows marketers to have increased control over what is happening with their campaigns… even when they’re asleep!

Every campaign has its own pace, and advertisers are not obliged to change creatives for their campaigns within a specific time frame. Although, trying out a new creative could, in theory, become another factor benefiting the effectiveness of a campaign as repeated use of the same ad creatives may lead to banner blindness/creative fatigue and thus lower CTR.

Remember to always follow the new advertising trends and make sure your campaigns are UX-optimized too. The modern approach is user-centric, so it is really important to remember that.

There is no universal strategy for all affiliate marketing campaigns, as each campaign differs in terms of ad traffic specifics, targeting set-up, bidding strategy, available budgets, optimization techniques and various other aspects.

The must-have or must-do items to be included in your strategy, though, are: time, resources, and expertise.

This is because affiliate marketing campaigns require time for thorough testing and scaling phases, which cannot be performed without financial investments, as well as making informed and data-backed decisions.

The worst thing an advertiser can do with their campaign is to neglect outlining the campaign plan, setting reasonable goals or the testing and optimization phase. Expecting returns without planning ahead and taking reasonable steps (so basically improvising), is a one-way ticket to ineffectively burning the ad budget. With this approach, there should not be any high expectations regarding the results.

We recommend that every advertiser firstly tests their campaigns with different configurations of variables, and only then sets reasonable budget limits. The optimization comes next, and as the time passes, an advertiser should be able to get to the point where his campaign maximizes conversion rate and ROI. But don’t worry – the work never stops, as the sources, creative or bids need to be adjusted at all times.