Mobile Targeting

Imagine a campaign promoting newly made mobile games that consume a lot of smartphone’s resources. There is no need to show your ads to users who won’t be able to engage with the game. You will be looking for users with smartphone models who are eager to engage with the games of the new generation.

Or another situation when your campaign is receiving way too many non-converting clicks from the older OS versions, and you really want to propagate your ad offer to people with a newer version.

The following article describes traffic targeting options that are solely available for mobile traffic.

Zeropark gives you the option to optimize by operating systems and their versions, as well as browsers.

1. Go to the campaign’s view by either:
   1. Editing the existing campaign by clicking the Edit button in the campaign’s Dashboard. You’ll be then taken to the campaign creation form of the edited campaign.

      

   2. Creating a new campaign and following the regular steps in the campaign’s creation process.
2. Go to the Targeting section, check the Mobile option and click on All operating systems.

   

3. There you’re able to include/exclude desired operating systems and their versions.

   

1. Go to the campaign’s view by either:
   1. Editing the existing campaign by clicking the Edit button in the campaign’s Dashboard. You’ll be then taken to the campaign creation form of the edited campaign.

      

   2. Creating a new campaign and following the regular steps in the campaign’s creation process.
2. Go to the Targeting section, check the Mobile option and click on All browsers.

   

3. There you’re able to include/exclude desired browsers.

   

1. Go to the campaign’s view by either:
   1. Editing the existing campaign by clicking the Edit button in the campaign’s Dashboard. You’ll be then taken to the campaign creation form of the edited campaign.

      

   2. Creating a new campaign and following the regular steps in the campaign’s creation process.
2. Go to the Targeting section, check the Mobile option and click on Carrier traffic and Wi-Fi.

   

3. There you’re able to choose the mobile traffic type you’d like to include/exclude.