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Voluum Integration

Zeropark is integrated with Voluum. Thanks to that you can do almost everything in one dashboard, which means no need to flick between screens and quick bid changes on the fly. Want to know more?

The following guide covers:

  1. The why? Short description of Voluum tracker.
  2. The how? Steps required to integrate Voluum and Zeropark accounts.
  3. The what? Scope of possibilities available within the integration + walkthrough on how to perform changes.
1. Voluum Tracker

To give you an overview of what Voluum is – it’s a tracking solution. Being more precise, it’s a SaaS tool for performance marketing analytics, which enables you not only to monitor all your online campaigns in one place but also provides you with a bunch of features that help you optimize your ad spend to increase the ROI. It even does some parts of your job for you. Being the fastest tracker in the industry, with over 30 data points, Voluum tracker allows digital marketers to get more granular insights into their online campaigns. Sounds tempting?

This is just a snippet of all possibilities. So, if you haven’t heard about Voluum yet, you have a lot of catching up to do. Check voluum.com and once you’re ready, move to the next step.

Zeropark Note: Integration is possible for Zeropark users who also have an active Voluum account. If you currently don’t have a Voluum account, and you are a quite an independent person and want to do it yourself – register here. If you prefer a quick chat and assistance – contact the Voluum Team.

2. Setting up Integration

In order to initiate the integration, perform the following steps:

  1. In Voluum, go to the AUTOMIZER module.
  2. Go to the Traffic sources tab.
  3. Click the Add traffic source button.
  4. Click the Add integration button under the Zeropark traffic source.
  5. You will be redirected to the Zeropark login panel. Provide your Zeropark account login credentials and click the Log in button.
  6. You will be redirected back to Voluum's Integration tab. The Zeropark account has been successfully integrated message will be displayed.

Your accounts are now integrated. Once you create a campaign in Voluum, submit the campaign URL to Zeropark as destination URL and don't worry about any tracking tokens or postbacks.

3. What Do You Get with the Integration?

Once the process of the integration is finished, you can:

  • Execute actions like pause, resume, archive, restore Zeropark Campaigns from within Voluum dashboard;
  • Quickly set and change your campaign bids, set custom bids by keyword, target, source and country;
  • See all your changes immediately in your Zeropark account;
  • Save money thanks to the fact that tracking of Zeropark events is free;
  • Get alerts from Voluum whenever there is an issue with a campaign setup and stop wasting money on such campaigns thanks to automatic traffic cut off;
  • Use automatic rules to launch certain actions when set conditions are met.

And if want to set up conversion tracking with Voluum, you don’t need to use Zeropark postback URLs or tracking pixels, as your data from Voluum will be sent to Zeropark based on your client ID, so all you need to do is just set up your tracker.

To start with any of the below, log into your Voluum account.

Interface Changes

Once you are logged in, you will see that each of your Zeropark campaigns has the icon. You will also notice that Voluum adds some extra columns for your convenience:

External campaign column – where you can find a corresponding Zeropark campaign name.

Status column – where you can check the current state of your Zeropark campaign(s). You can find the explanation of each campaign status here.

Bid column – which presents the current bid that is in place for your Zeropark campaign(s).

Visibility column – where the ‘Visibility’ indicator shows the strength of your campaign bid in comparison to other advertisers.

Once you get familiar with all the changes, take a closer look at the actions you can take for your Zeropark campaigns directly from Voluum’s dashboard.

Pausing / Resuming Zeropark Campaigns

In order to activate or pause your campaigns within Voluum dashboard you need to:

  1. Go to the Campaigns tab.
  2. Choose an active campaign that you want to pause by clicking the row with the campaign.
  3. Click the  button.
  4. Zeropark will then stop sending traffic to your campaign.
  5. If you want to resume the campaign, click on the campaign.
  6. You can undo this action simply by clicking the  button. It will also cause an activation of the campaign on the Zeropark end.
Archiving/Restoring Zeropark Campaigns

To archive your Zeropark campaigns follow these steps:

  1. In Voluum, go to the Campaigns tab.
  2. Choose the campaign that you want to archive by clicking the row with the particular campaign.
  3. Click the Archive button.
  4. Once clicked, the campaign will be archived in Voluum. It will cause deletion of this campaign in the Zeropark account.
  5. To view archived campaigns in Voluum, click the Archived option from the Status drop-down menu.
  6. Clicking the Restore button will restore the campaign in Voluum only. You will no longer be able to change bids in this campaign.
  7. To restore the campaign on the Zeropark end as well, you need to log into your Zeropark panel, check the Show deleted checkbox and select the  option from the Actions drop-down menu.

    Zeropark Note: You have 24 hours to restore your campaign after it has been deleted. When this time passes, it will be permanently archived and you will not be able to restore it.

Changing Campaign Bids
  1. Go to the Campaigns tab.
  2. In the campaign view, you will find the Bid column, which will usually be located next to the status column.
  3. Click the Default button and provide a value.
  4. You can always restore the default bid.
Bulk Actions

Thanks to the integration, you can select individual or multiple rows to perform further actions.

In order to select an individual row or rows, click on the checkboxes located on the leftmost margin of what’s displayed.

Zeropark Note: Operations such as targeting and bid adjustments can be done using bulk selection. So, if you want to save time and perform an operation for multiple items/data rows, you can also select rows in bulk:Select the first row of your desired range, hold down the shift key and whilst holding the key, select the final row of your rangeSelect all rows by clicking on the checkbox at the top of the table. All elements will be selected.

Once selected, perform the desired action: activate, pause, change bids.

Actions on Custom Variables

Within Zeropark campaign reporting in Voluum, it’s also possible to pause/resume specific target traffic variables as well as to change bids per different custom variables. You can do it in bulk or individually by selecting a particular data row.

Zeropark Note: The traffic variables which can be paused/resumed are dependent on the initial targeting that was set for the particular campaign in Zeropark. For example, if your Zeropark campaign type allows you to bid on preselected subids or on specific URLs, it is possible to change bids of each target through Voluum. You can do so via the target (custom variable) report (usually V1).

The following variables can currently be altered this way:

  • Target
  • Keyword
  • Source
  • Country
  • State / Region
  • City
  • ISP
  • Mobile Carrier

Remember, if you currently don’t have a Voluum account and want to get one to integrate it with your Zeropark account, you can register your account here.

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