Zeropark Documentation

Traffic Calculator

Zeropark provides a handy tool for checking average bids and available impressions per given campaign setup. You can calculate the traffic volume and the bid based on variables like:

  • Ad format

  • Device

  • OS

  • Geo

  • Carrier

  • Keyword

  • Source

To get started, go to the https://zeropark.com/traffic-calculator web page.

The tool is divided into 3 main tabs: VOLUME, KEYWORDS, and SOURCE. From there you can select the ad format of your interest.

The VOLUME Tab

In the picture below you can see the traffic volumes for pop ads.

traffic_calculator1.png

To narrow down your results, you can filter them by:

  • Device:

    traffic_calculator2.png
  • OS:

    traffic_calculator3.png
  • Traffic category (adult or non-adult):

    traffic_calculator4.png

Keep in mind that some options may not always be for filtering if they are not supported. For instance, since Push traffic is non-adult only, there’s no traffic category filter in the PUSH tab of our tool.

Tip

Zeropark tip: For domain and pop traffic, the volume is expressed by the number of available impressions and it’s paired with an average bid (in USD). For push, it’s the number of available clicks and a minimum suggested bid.

If you select to display mobile devices only and press the green arrow point down next to the country you’re interested in, you can see the estimates on the carrier level.

traffic_calculator5.png

The KEYWORDS Tab

Moving on to the KEYWORDS tab (available only for pop and domain traffic). Here you can do research for your keyword campaigns. You can filter the keywords by country, device, OS and traffic category. You can also search for a specific keyword.

traffic_calculator6.png

Once you provide a keyword, the first entry on the list will be an exact match and the remaining entries will be a broad match.

The SOURCE Tab

Finally, there’s the SOURCE tab. You can filter the sources by country, device, OS and the traffic category they belong to. You can also search for a specific source.

traffic_calculator7.png

When you click on the green See details button next to a source name, you will see the source’s volumes and average/suggested bids in the countries it’s available for.

traffic_calculator8.png

From there you can filter by device or OS.