Zeropark Documentation

Tracking Conversions

To set up the conversion tracking correctly during or after the campaign creation process, complete the following steps:

  1. In a campaign edit form, add the {cid} token to your destination URL (obtained from your tracking platform) and pair it with a tracking platform parameter name, if they are not already included.

    Caution

    Keep in mind that the parameter name should be recognizable by your tracking platform.

    Destination_URL.png
  2. If you haven't chosen your tracking solution before, go to the Tracking section at the end of the campaign creation form and select the desired tracker from the list of tracking solutions that are already integrated with the Zeropark platform.

    Tracking.png

    This will automatically configure the necessary tracking tokens in a traffic source postback URL.

    Note

    If your tracker is not on the list, you will have to configure them manually according to the instructions provided by your tracker's documentation or support.

  3. Copy the postback URL generated by Zeropark to the clipboard.

  4. Paste the postback URL in your tracking solution to track your campaign’s performance. Remember to add tracking tokens. The “payout” parameter is not obligatory had you selected the manual conversion payout.