Conversion Testing
Zeropark provides you with an easy solution to test your campaign setup.
The conversion testing feature allows you to go further than you would go with manually activating your campaign URL. This is achieved by running this test click through Zeropark's system. This means that an actual click ID value will be assigned, along with the values in place of tokens. This allows you to test conversion tracking in Zeropark.
Whether you use a tracker or not, testing your campaign's setup is always a good idea. This allows you to avoid common errors, such as:
- Domain mismatch
- Incorrect tracking tokens
- Incorrect postback URL
- Incorrect tracker setup
Before you start
Testing your campaign funnel requires recreating the same conditions that you have selected to target. For example, if you target traffic coming from the Netherlands, you should use a VPN service to change your location to this country. Otherwise, depending on the settings, you might not reach your destination page.
Make sure to recreate the following conditions before the test:
- Country, if you target a specific country or countries.
- Device type and OS type, if you target specific device types and OSs.
- Connection type, if you target specific connection types
- .Time of day and week, if you use the day-parting feature.
Testing your campaign funnel
In order to test your campaign's setup, complete the following steps:
- In the Zeropark dashboard, go to the campaign details view.
- Copy the test link and activate it in the new web browser's tab.
Activating the conversion testing link will generate a valid click ID value that will be assigned to your test visit. You should be directed to your landing page or offer page, depending on your setup. Try to follow a visitor's journey as far as possible. This means that you should also try to generate a conversion if you have configured conversion tracking.
Next, go to Zeropark and verify the following:
- The redirects count has increased by 1.
- The conversion count (if a conversion has been generated) has increased by 1.
- Once points 1 and 2 have been verified in the platform, you can go to your ad tracking solution and check your data there. Ensure that visit characteristics (country, device type, etc.) have been recorded correctly and all information that you wanted to track with tokens has been passed.
No money for the test visit will be deducted from your account, so the cost will not change, as it would increase with a real visit.
