Zeropark Documentation

Targeting Options

Abstract

Learn about various traffic types and traffic targeting options that are available for Zeropark campaigns.

Zeropark offers you four traffic targeting options. They are available after selecting the traffic type during the campaign creation process. These options are as follows:

  • RON: This option targets all traffic coming from a selected GEO. If a new source appears in this GEO, your campaign will start buying traffic from this new source as well.

  • Target: This option targets a single website or websites. You need to provide a list of targets for this campaign to start receiving traffic.

  • Source: This option targets traffic coming from a single source publisher, that usually consists of several targets. You need to provide a list of sources for this campaign to start receiving traffic.

  • Keyword: This option targets traffic that contains a certain keyword or keywords. You need to provide a list of keywords for this campaign to start receiving traffic.

  • Multi-geo: This option allows you to target several GEOs at once. If a new source appears in one of the selected GEOs, your campaign will start buying traffic from this new source as well.

Note that not all options are available for each traffic type. Below there is a list of what targeting options each traffic type has:

  • Domain: Ron, Target, Source, Keyword, Multi-Geo

  • Pop: Ron, Target, Source, Keyword, Multi-Geo

  • Push: Ron, Target, Source