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Zeropark Documentation

Types of Traffic Targeting

Zeropark offers various traffic targeting options. They are available after selecting the ad format during the campaign creation process.

  • RON targeting — This option targets all traffic coming from a selected GEO. If a new source appears in this GEO, your campaign will start buying traffic from this new source as well.

  • Source — This option targets traffic coming from a single source publisher, that usually consists of multiple targets. You need to provide a list of sources for this campaign to start receiving traffic.

  • Targets targeting — This option targets a single website or websites. You need to provide a list of targets for this campaign to start receiving traffic.

  • Keyword targeting — This option targets traffic that contains a certain keyword or keywords. You need to provide a list of keywords for this campaign to start receiving traffic.

  • Multi-GEO — This option allows you to target several GEOs at once. If a new source appears in one of the selected GEOs, your campaign will start buying traffic from this new source as well.

Please note that not all targeting options are available for each ad format. Here’s a list of possible combinations:

  • Pop: RON, Source, Target, Keyword, Multi-GEO

  • Domain: RON, Source, Target, Keyword, Multi-GEO

  • Search Marketplace: RON, Target, Search, Keyword.