Zeropark Documentation

Sources

Source data allows advertisers to measure their campaign performance on a broader level than target data. Every source is composed of multiple targets: some sources have just one, others have millions. To track a campaign by the source, use the {source} token.

The Sources tab shows data for all targets that fall under that source and is available in campaign details:

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Pausing Sources

Pausing a given source excludes all targets that fall under that source from a given campaign. The targets will appear with the Excluded status.

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Custom Bids per Source/Target

The key point of any optimization is rearranging your money flow from non-profitable to profitable placements. You can set a custom bid for any source/target in your campaign.

Setting a custom bid on a given source or target will allow you to:

  • Receive more traffic from the source/target, if you raise the bid

  • Lower the price of traffic from the source/target, if you lower the bid

Hence, you have three options of source level optimization:

  • If you have great ROI on traffic from a given source, increase your bid to get more traffic.

  • If your ROI on traffic from a given source is marginally negative, lower the bid to pay less.

  • If a given placement does not perform at all, just pause it.

Modifying the Bid

In order to set a custom value for the bid, perform the following steps:

  1. Go to the Targets/Sources tab.

  2. Click the Auto button in the Your bid column. The cell switches to the editing mode.

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  3. Provide a custom bid for:

    • A target: It will override both, source and campaign bids.

    • A source: It will override the default campaign bid.

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Setting a Custom Bid on Sources in Bulk

You can also change custom bids using a bulk action:

Note

Zeropark Note: Keep in mind that custom bids that you make at the target level will take precedence over your source bids. As a result, your custom source bids never override your custom target bids.

  1. Use the Search by sources option.

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  2. Provide the names of sources, one source per line.

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  3. When your search results are displayed, click the Bulk actions menu and select the Edit bid option.

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  4. Provide a bid value and click the Save button.

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Filtering Targets by the Source

You can check the targets which belong to the particular source by clicking the Targets button – it will take you to the list of targets with their statistics within your campaign.

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Tracking for Voluum Users

All Voluum accounts registered after May 6, 2016, will have sources automatically tracked in a predefined variable, thus there is no need to add extra parameters.

If your Voluum account is registered before May 6, 2016, manually add an extra parameter to track the source either as a variable in Voluum or in your destination URL.

Note

Zeropark Note: Sources were not added automatically to the legacy Voluum accounts to avoid corrupting any historical or present data.