Zeropark Documentation

Quickstart a New Search Ads Campaign

Search ads is the new type of ad format that is available in Zeropark. It is brand-safe and non-intrusive format designed specifically to instantly match brands with customers.

Note

Zeropark Note: For now, search ads are available for selected customers. If you want to try this new ad format, please write a request to .

How Does It Work?

There are two ways is which customers can interact with these ads:

  • Search autocomplete (mobile): a customer starts typing in search query using a keyboard app and sees the suggestion of a brand URL. Upon clicking the autocomplete, this customer is then directed to the brand website.

    Z_Ad_Formats_2020_04_16.png
  • Suggestion tiles (mobile and desktop): a customer starts inputting text inside a keyboard app (mobile) or inside a publisher's search engine (desktop) and sees the suggestion tile with a related brand. Upon clicking the tile, this customer is then directed to the brand website.

    auggestion_tiles.png

Search ads use the CPC cost model.

Setting Up a New Search Ads Campaign

In order to create a new search ads campaign, follow the steps below:

  1. In Zeropark, click the New campaign button.

  2. Select the Search traffic type.

    search_ads1.png
  3. Provide a name for the campaign in the Name text field.

  4. Select the status after approval. This defines if your campaign will run immediately after approval or will wait for your action.

  5. Select the brand you want to advertise from the Brand drop-down menu. You can also add custom brand by selecting the Custom option. In that case, you will have to provide additional information:

    • Brand name

    • Brand domain

    • Brand icon

    Note

    Zeropark Note: The option of adding a custom brand is available during a campaign creation process. Once the campaign is saved, you won't be able to add a custom brand for this campaign.

  6. Provide a destination URL in the Destination URL text field. Include all necessary tracking tokens.

  7. Set the payout options.

    search_ads2.png
  8. Select a country you want to target.

  9. (Optional) Enable the Regions / cities targeting toggle to include or exclude certain regions or cities.

    search_ads5.png
    • Click on No regions, provide a name or names of regions and decide if you want to include or exclude them. Note that once you do so, you will only have an option to block traffic from selected cities.

      search_ads6.png
    • Click on No cities, provide a name or names of cities and decide if you want to include or exclude them. Note that once you do so, including or excluding regions will be disabled.

      search_ads7.png

    Tip

    Zeropark Tip: You can also change region / city targeting option from the dashboard, while your campaign is running.

  10. (Optional) Set up device filters and OS and browser targeting options.

  11. (Optional) Set up frequency filters by turning the toggle on or off and selecting the frequency value from the drop-down menu.

  12. (Optional) Set up day-parting options that define the schedule of your campaign's run.

    search_ads8.png
  13. Provide a bid value in the Bid text field.

  14. Set your campaign and daily budgets options.

  15. Copy the postback URL to the clipboard, so you will be able to provide it to your tracker or affiliate network.

  16. Click the Save and continue button.

    search_ads4.png

Once saved, your campaign will be visible as the Keyword campaign.