Zeropark Documentation

Publishers

Zeropark acts as both an SSP and a DSP platform that helps match top-quality traffic from publishers with high-converting demand with affiliate advertisers. 

Given multiple ad formats and traffic types included in Zeropark’s inventory, publishers can choose to integrate with Zeropark in various ways.

Zeropark Rules

Zeropark strives to offer the highest quality traffic to our network of advertisers. That’s why we only accept direct and unique traffic and are not interested in rebrokered inventory. To ensure first-rate traffic is allocated, the following measures are taken:

  • Initial filters are applied to remove traffic from unwanted IPs, domains etc.

  • Sold visits can be invalidated due to IP mismatches, iFrame usage or other reasons.

  • Our Compliance Team scans the traffic in search of bot and suspicious activity.

  • Our Publisher Account Management Team monitors the quality, profitability and general performance of sources.

How to integrate with Zeropark?

  1. Publishers who wish to integrate their traffic with Zeropark (we work with webmasters, site owners, ad networks, plugin owners, domainers, search engines, browsers, extension owners) need to start by creating a publisher account on https://zeropark.com/register/publisher.

  2. Publishers are then asked to answer the verification questions regarding offered supply.

  3. A newly created publisher account is then verified by the Zeropark Publisher Team.

  4. Once the verification process is complete, publishers can start sending traffic.

  5. Traffic can be sent in various ways, depending on the publisher’s needs and technical requirements. If needed, another way of traffic integration can be discussed.

  6. Regardless of the integration type, traffic will be sent to separate ad tags/feeds.

  7. Please note that one ad tag/feed equals one endpoint.

  8. If publishers support various traffic types, various endpoints will be needed.

  9. If only one type of traffic is sent (or similar), one endpoint will suffice.

  10. To ensure a smooth integration process, please see the document on integrating your traffic type. Inside you’ll find information on:

    • integration types,

    • integration flow,

    • integration parameters,

    • request/response examples,

    • how to enable traffic integration for each traffic type.