MSN (Microsoft Network)

Microsoft Network (MSN) advertising within Zeropark Commerce Media supply provides a prime opportunity for advertisers to connect with a diverse audience across various interests.

With dynamic content spanning news, entertainment, and lifestyle, MSN offers a strategic platform to engage users actively seeking information, products, and deals.

Zeropark partnership with Microsoft Network allows brands to access an established, recognized, and safe stream of worldwide users.

Benefit from our partnership with Microsoft Network and:

• Challenge your biggest market competitors.
• Reach completely new and purchase-driven audiences.
• Diversify your advertising portfolio with access to the top global online ecosystem.

• Outlook Desktop MSN Outlook placements go beyond standard email advertising with your placements displayed inside of the email agent interface, supporting the purchase decision of a user.  A widget directing to your brand will be displayed beside messages associated with its offer, and the user can seamlessly make a one-click journey to the brand website.Example of Outlook Desktop placement

  

• Outlook Mobile MSN Outlook format is available and performs great on all devices, and not just in desktop applications or web views.Example of Outlook Mobile placement

  

  Outlook audiences are categorized under Microsoft Network and have not been included in the Mail category. If you wish to access the full potential of Mail audiences, include both Mail AND Outlook placements in your campaigns.

• Bing Search Microsoft Network offers access to a variety of placements available to brands inside the SERP pages, but unlike in Google Ads, these are not paid search results, but rather widgets that allow users to directly find path to the advertiser’s page based on the context. You can therefore access placements that will be displayed to interested users in the knowledge panel and interactive widgets available between standard organic search results.

  

  Bing Search audiences are categorized under Microsoft Network and have not been included in the Knowledge Panel category. If you wish to access the full potential of Knowledge Panel audiences, include both Knowledge Panel Category and Bing Search in your campaigns.

• Bing Shopping Bing Shopping section is an in-built solution that offers users concrete product offers and serves as a tool for price, reviews, and offer comparison. Microsoft Network created a comprehensive hub that analyses brand offers and helps users find the shops that offer exactly the products, that they’ve been searching for.Within Bing Shopping audiences you’ll find people searching for suggestions inside of the “Shipping” tab integrated into Microsoft Bing, people searching for specific products, as well as Bing users who ask Microsoft’s AI assistant by the name of Copilot for shopping suggestions.Example of Bing Shopping placement

  

• MSN Start Shopping Microsoft START is a personalized news and information platform offering a curated selection of news articles, entertainment highlights, and content.   With customizable features and intuitive navigation, users discover and engage with content that aligns with their interests and preferences. This experience is supported by Zeropark Commerce Media advertising recommendation and match user needs and intentions.Example of MSN Start Shopping placement

  

• Edge Tiles Tiles served in MSN work just like they do in any other predefined Tile/Quicklink placements in the Zeropark Commerce Media ecosystem. They serve as a smart suggestion displayed programmatically to a user even before they decide to start to input their search query.Example of Edge Tiles placement

  

  Edge Tiles audiences are categorized under Microsoft Network and have not been included in the Browser Tiles/Speed Dial category. If you wish to access the full potential of Tiles/Speed Dial audiences, include both Browser Tiles/Speed Dial AND Bing Coupons placements in your campaigns.

• Edge Shopping Thanks to building an Edge ecosystem, Microsoft Network managed to integrate all its apps and functionalities into one smart hub that’s accessible in the sidebar for all the users that have Microsoft Edge downloaded on their devices.They can use the Microsoft Edge Shopping feature that analyses the contents of their currently viewed pages and finds the same products available on different sites or shops, so that retailers can show their offers to users who already know what they want to purchase.Example of Edge Shopping placement