Zeropark Documentation

Increase and Optimize Traffic: Tips & Tricks

Increasing Traffic Volume for Campaigns

If you are struggling with selecting the best traffic for your campaigns, below there are some tips on how you can increase traffic volume:

  • Raise your bid in a smart way

    Once you gain more and more experience in running campaigns, you might discover that bidding up is not so straightforward. Placing a high bid exposes your campaign to the traffic from more expensive targets, but the traffic volume you receive remains the same. It might be caused by the fact, that targets have different layers of the traffic prices based on the operating system, browser, carrier, etc. and the available traffic that has not been brought onto the network. Thus, it is best to rely on a win ration of some particular targets and sources in defining the best bid for your campaign. If you see that you are still gaining the traffic as you are bidding up and your win ration is growing, it indicates that you should go for bidding up. If your bid is high, you open up your campaign for more traffic that is currently unavailable to other advertisers.

  • Use generic keywords and URLs:

    Try to use short generic keywords as often as possible. For example, use credit cards rather than prepaid low apr credit cards or amazon vs. www.amazon.com/promotio.

  • Use broad match and try to avoid exact match:

    Using broad match keywords you expose your campaigns to traffic which contains your selected keyword. For example, if you select auto insurance, you will also receive traffic from cheap auto insurance and auto insurance quotes.

  • Add more keywords:

    Use word / URL variations, for example: car vs. auto; search for popular misspellings such as credi cards; try foreign language words, for example games and juegos;

    Note

    Zeropark Tip: If you need to find some hints which keywords might be useful, you can take a look at the SimilarWeb browser plugin.

Optimizing Zeropark Campaigns

Optimization is key to success in affiliate marketing. Sometimes there are no obvious answers there, however you can find some useful hints below:

  • Make sure to track all possible parameters:

    You can read more about the traffic in the Tracking article.

  • Be careful with removing individual targets:

    The Zeropark platform allows you to optimize campaigns by removing individual targets. Make sure that you understand how the feature works because it might have huge implications for your ROI.

  • Learn and get experience on how to bid in your campaigns:

    Zeropark has a very sophisticated bidding system available. There is a pricing algorithm that ensures that you pay the minimum price required to win the visitor. Hence, most of the time you will be paying less than your actual bid. Secondly, Zeropark uses average bids. We compensate for the fact that a lot of the traffic that you will receive costs less than your bid by exposing you to more expensive traffic. Hence, most visitors that you receive will be either cheaper or more expensive than your bid. However, the average price that you pay for the traffic will never exceed the set bid. Lastly, we split traffic among top three bidders. Even if your bid is significantly lower than the top bid, you will still receive some percentage of the traffic.

    To sum up: if you’re just testing the Zeropark traffic, go easy and trust the traffic calculator to set the best bids.