Zeropark Documentation

City and Region Targeting

City and region targeting is available for all Zeropark campaigns except for multi-geo campaigns.

Setting up Geo-targeting

To set up city and region targeting you simply need to specify it when creating a campaign:

  1. Start creating a new campaign and select a campaign type.

  2. Jump to the options for Geo-targeting containing Regions and Cities in the campaign’s edit screen.

  3. Select one of the geo-options:

    • Regions

      City_Targ_2.png
    • Cities

      City_Targ_1.png

Note

Zeropark Note: Keep in mind that once you have selected the region or city, the campaign cannot be reverted to country targeting.

Optimizing by Geo-location

The new tabs that have appeared in the Dashboard allow you to optimize by city and region.

In the Regions tab there are all the regions you are targeting broken down by available visits, views bought, spend, conversions, and payout. You can choose to pause or resume the regions or look at the cites in that region where you are buying traffic from, by clicking the blue Cities button in the Actions column. You cannot pause the cities from selected regions.

For example, if you have selected the region for your campaign, you will see a view as follows:

City_Targ_3.png

To optimize on the city level, you can pause or resume separate cities. You will be able to see the region, available impressions, views brought, spend, conversions, and payout.

If you have decided to go for more pinpointed city targeting, you will see the following tab:

City_Targ_4.png