Custom Bids

The key point of any optimization is rearranging your money flow from non-profitable to profitable placements. One way of achieving this is by setting a custom bid for any target/source in your campaign.

1. Setting a custom bid on a given source or target will allow you to:
   • Receive more traffic from the source/target, if you raise the bid
   • Lower the price of traffic from the source/target, if you lower the bid
2. Hence, you have three options for source/target/keyword-level optimization:
   • If you have a great ROI on traffic from a given source/target/keyword, increase your bid to get more traffic.
   • If your ROI on traffic from a given source/target/keyword is marginally negative, lower the bid to pay less.
   • If a given placement does not perform at all, just pause it.
3. In order to set a custom value for the bid, perform the following steps:
   • Go to the Sources, Targets, Keywords tab.
   • Click the set custom bid button in the Bid column. The cell switches to the editing mode.

1. Provide a custom bid for:
   • A source: It will override both the default keyword and campaign bids.
   • A target: It will override the source, keyword, and campaign bids.
   • A keyword: it will override the default campaign bids.

• A category: you can now set a custom bid for the placement categories available in Commerce Media.