Tools Tab

Tools Tab is a section of the Zeropark panel that gives you access to live platform data and planning tools. You can find it under Tools in the main navigation of your panel.

Tools Tab includes four sections:

• What’s Trending — live view of top-performing vertical, GEO, and ad format combinations
• Find Your Supply — whitelist builder based on trending sources for your target setup
• Keyword Planner — AI-powered misspelling and typosquat discovery for domain campaigns
• Traffic Calculator — volume and bid forecasting by GEO, source, keyword, or device

What’s Trending shows you which vertical, GEO, and ad format combinations are attracting the most advertiser activity — where clients are actively spending and launching campaigns. The data refreshes every 12 hours.

At the top of the tab you can see three platform-wide metrics:

• Total weekly impressions — total volume available across the platform for the current week
• Average bid — the average of all bids currently running on the platform
• Top GEO of the week — the country generating the highest demand activity this week

The main table shows the top combinations ranked by volume. Each row includes:

• Vertical — the content or offer category
• Ad format — pop or domain redirect
• GEO — the target country
• Weekly volume — available impressions for that combination this week
• Avg. bid — the average bid other advertisers are placing on this combination
• WoW — week-over-week change in volume compared to the previous week, shown as a percentage. A positive value means the combination is growing; a negative value means it is declining.

Find Your Supply generates a list of top-performing traffic sources for a specific vertical, ad format, and GEO combination. Use it to build a starting whitelist for a new campaign or to discover untested sources for an active one.

1. Select your ad format — pop or domain redirect
2. Select your vertical
3. Select your GEO
4. Click Find Supply — the results show the top sources currently performing for that combination. Sources are pre-ranked by available volume. Each result includes:
   • Source — the traffic source hash
   • Weekly impressions — available volume for that source this week
   • Avg. bid — the average bid other advertisers are placing on this combination
     
5. Check the boxes on the left hand side to select sources.
6. Click the button in the bottom left corner to either add selected sources to your existing campaigns or pre-fill a campaign creation form with your choices.
7. If you choose to create a new campaign, you will be taken to campaign creation from where you can view the sources you selected in Campaign type options.

Keyword Planner is a tool for domain campaign targeting. Enter a brand or offer website URL and the tool will find misspellings and typosquatted variants that are available in our platform — giving you a list of keyword targets and publisher feed hashes ready to add to your campaign. The database is refreshed on the first day of every month.

1. Enter a brand website URL in the input field
2. Click Analyse
3. The tool returns a list of matching keywords ranked by volume and displaying how similar they are to the brand name. Each result includes:
   • Target — misspelling hidden under a hash to use in your campaign targeting
   • Source — the publisher feed hash associated with that keyword
   • Similarity Score — how closely the variant matches the original domain. Higher scores indicate closer misspellings; lower scores include broader variants.
   • Total Visits — total traffic volume of that keyword sold in Zeropark within last month
   • Avg. Bid — the average bid other advertisers are placing on it
     
4. Check the boxes on the left hand side to select targets.
5. Click the button in the bottom left corner to either add selected targets to your existing target campaign or pre-fill a campaign creation form with your choices. You will also have the option to click Export CSV to download the full list in a CSV file.
6. If you choose to create a new campaign, you will be taken to campaign creation from where you can view the targets you selected in Campaign type options.

Traffic Calculator is Zeropark's publicly available tool that lets you forecast maximum available traffic volume and average bids by GEO, source, keyword, or device before you set up a campaign. It is available as a standalone tool at zeropark.com/traffic-calculator.

For full documentation on how to use Traffic Calculator, see the Traffic Calculator article.