Creating a new Pop Campaign

Pop ads are the new browser windows or tabs appearing over a currently viewed page (pop ups) or beneath it (pop unders). Pop traffic ads appear automatically during a user browsing session and display the advertised landing page.

Pop Ads work on the CPV cost model.
If you’d like to learn more about pop ads, have a look at related articles on the Zeropark blog.
If you’re interested in running an Injection Traffic campaign, you need to create a pop keyword campaign according to the instructions below.
And if you’re ready to set up your pop ads campaign in Zeropark, just follow the instructions.

BEFORE YOU STARTBefore starting a new campaign, make sure you have the following things prepared:Your destination URL: The URL of the page you wish to send the traffic to.Campaign targeting strategy: It is one of the best practices to be sure beforehand what kind of audience you are trying to reach and how you are planning to reach them.Bidding strategy: You should know roughly how much you would be willing to pay for each visitor that will be delivered to your website.Tracking solution: Tracking is the crucial element of any successful campaign, therefore it is better to have your tracking software set up before you start buying traffic. For recommended solutions, have a look at the Deals & Offers tab in your Zeropark account.Campaign Approval: All pop campaigns must comply with the requirements specified here.

Pop traffic campaign creation instructions:

The campaign creation form is divided into 7 sections, which will be described in detail below:

General
Offer
Targeting
Timing
Campaign type
Budgets & bidding
Tracking

Choose the ad format

To begin setting up your pop campaign, first, log into your Zeropark account, and then click the New campaign button which will trigger a new campaign creation form to open.

I. General

Select the desired Ad format. In our case, that'd be Pop.
Provide a name in the Campaign name text field.
Select the Status after approval. This defines if your campaign will run immediately after approval or will wait for your action.
Select the Number of copies (up to 99) if you wish to use this campaign as a template one.

II. Offer

Next, provide a destination URL in the Destination URL text field. Include all necessary tracking tokens.
Set the Conversion payout options to Auto or Manual.

(Optional) Decide if you want to use the Conversion capping feature.

III. Targeting

Select a country you want to target. You can type your preferred geos in the box or choose from the dropdown list. See that you can also choose from “Top geos” selection proposed by Zeropark.

(Optional) Enable the Regions / Cities targeting toggle to include or exclude certain regions or cities.

Click on No regions, provide a name or names of regions and decide if you want to include or exclude them. Note that once you do so, you will only have an option to block traffic from selected cities.

Click on No cities, provide a name or names of cities and decide if you want to include or exclude them. Note that once you do so, including or excluding regions will be disabled.

Set up your Adult filters choice.
(Optional) Set up Device filters and OS and Browser targeting options.

For Mobile devices, you can target even more gradually down to OS, Browser, and Carrier options.
For Desktop devices, you can choose between OS and Browser targeting.

IV. Timing

(Optional) Set up frequency filters by turning the toggle on or off and selecting the frequency value from the drop-down menu.
(Optional) Set up day-parting options that define the schedule of your campaign's run.

V. Campaign Type

Select your desired campaign targeting options:
- RON campaigns. Read the Types of Traffic Targeting article to learn more.
- Source campaigns. Read the Adding Sources article to learn more.
- Target campaigns. Read the Adding Targets article to learn more.
- Keyword campaigns. Read the Adding Keywords article to learn more.

VI. Budget & bidding

Provide your bid value in the Bid text field.
Set your Campaign’s total and Daily budgets options.
Select your Buying type.
Set your Source and Target daily budget options.

VII. Tracking

Select your desired tracking solution and copy the postback URL to the clipboard. You will be able to provide it to your tracker or affiliate network.
Click the Save and continue button.