Zeropark Documentation

Pop and Domain Ads: Campaign Guidelines

Abstract

This provides you with rules for creating a pop or domain campaign, such as creative assets specifications, forbidden categories and image content guidelines.

All Pop and Domain campaigns must comply with the requirements specified below.

GENERAL REGULATIONS AND RESTRICTIONS
  • Landing pages must be of good quality and/or resolution.

  • Use of trademarks and brand logos is allowed only with the consent of the trademark owner.

    • Promoting products or services not related to the brand is not allowed.

    • Misrepresentations of affiliation with the brand is not allowed.

    • Use of famous brands is not allowed.

  • Adult landing pages/offers are allowed only on adult traffic.

  • Smartlinks, rotating landing pages/offers are allowed, but each landing page/ offer must follow our guidelines. However, this may limit the performance or traffic volume due to some publishers’ restrictions concerning smartlinks.

  • Real Money Gambling offers are allowed if permitted by local laws of the target country or region.

    • Running gambling offers in the following countries is not allowed Cyprus, Poland, United Arab Emirates, Singapore, Brunei, Cambodia and the United States of America (except Delaware, Georgia, Illinois, Nevada, New Jersey, New York, US Virgin Islands (OT)).

    • Fantasy gambling (no real money involved) offers are allowed with no restrictions.

  • Suggestive language is acceptable to the limit.

    • Is allowed to suggest potential threats, possible viruses, recommendations to fix something etc.

    • False statements like “Your device has been infected by (3) viruses”, “PC is in danger!”, “You have been hacked” are not allowed.

COMMON REJECTION REASONS

Pop and Domain campaigns will be rejected due to the following rules:

  • Incorrect campaign destination URL setup.

  • Landing page is not visible due (includes HTTP 5xx server and 4xx client errors).

  • No {cid} token in the campaign destination URL.

    • Your first campaigns may be rejected due to lack of our tracking tokens.

    • If you do not track your campaigns with tokens (server-to-server tracking), please let us know at support@zeropark.com.

    • You can learn more about tracking here: Tracking

  • The bid is too high.

  • Use of aggressive, vulgar, violent or offensive wording in any language.

  • Use of celebrities or politicians’ names to sensationalize the promoted content (“fake news” and negative representation of the individuals featured).

  • The use of texts, promoting a product or a service on behalf of celebrities or politicians without their official permission and consent.

  • Promoting prohibited content.

  • Use of prohibited practices.

PROHIBITED CONTENT AND PRACTICES

The promotion of the listed prohibited content or use of any prohibited practice will result in Pop and Domain Campaign being rejected. Any violation may be also subject to temporary account suspension or a permanent account ban.

Note

Zeropark Note: The remaining balance of any accounts banned due to advertiser guideline violations will not be refunded.

Prohibited content

  • Tech Support

  • Illegal or illicit content and activities

  • Trade-in illegal goods or substances

  • Weapons and explosives

  • Violent, shocking, frightening, or provoking images and websites

  • Violent pornography and sexualization of minors

  • Use of politicians or celebrities' names and pictures

  • Radical political ideology, religious views or other propaganda materials

  • Political advertising

  • Fake news

Prohibited practices

  • Lack of domain (destination URL is an IP address)

  • Auto-downloads (without user consent and click)

  • Spreading malware (i.e. viruses, trojans, ransomware, adware, spyware, rootkits)

  • Copyright infringement

  • Trying to run adult  campaigns on non-adult traffic

  • Running pages with no exit (i.e. text boxes that are too large to close, browsing lockers, back-button hijack)

  • Video or sound clips with excessive volume

  • Rotating or substitution of allowed with prohibited content

  • Phishing, imitation of interfaces of well-known sites (e.g. online shops, messengers, applications, banks, government institutions)

  • Cloaking, any techniques for hiding real content

The criteria described herein are not exhaustive. We reserve the right to reject any campaign at any time, which we believe could be harmful to users and/or our publishing partners.

Should you have any questions, please do not hesitate to contact us at support@zeropark.com.