Zeropark Documentation

Visibility Indicator

Visibility Indicator intends to show the level to which your campaign bid is competitive. It averages three factors:

  1. Internal competition: The percentage of traffic your campaign won against other campaigns on Zeropark

  2. External competition: The percentage of traffic your campaign won against outside bidders

  3. Historic bid levels for the traffic you want to buy based on your campaign filters

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In Zeropark you can find five levels of visibility:

Visibility Level

Description

Very High

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You win most of the traffic available. Increasing your bid further will not result in a significant increase in traffic.

High

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You have a highly competitive bid. Increasing your bid further will result in incremental increases in traffic.

Medium

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Your bid is at the average level. You’re winning 15 – 20% of available traffic volumes. Increasing your bid will allow you to win much more traffic.

Low

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Your bid is not competitive. Increasing your bid will result in higher volumes and better quality traffic.

Very Low

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Your bid is too low. Increasing your bid will result in significant increases in volume and quality.