Zeropark Documentation

Tracking Tokens

Zeropark offers the following tokens:




Sends a click ID for conversion tracking. This token is mandatory in order to keep a healthy track of your visits.


Sends POPUP / DOMAIN. It allows to test different traffic types.


Distinguishes between normal push and in-page push traffic type.


Sends ADULT / NON-ADULT type of visitor.


While advertising, you need to take into account the affiliate network’s policy from which you take your offer.


Sends a source ID. It is a huge traffic source with multiple targets in it.


Sends a target ID. It is the actual sub placement of your ad; targets belong to certain sources.


Sends a target URL. It is only applicable for POPUP campaigns.


Send a number of a creative.


Sends a country code.


Sends a numeric campaign ID. The token might be particularly useful for external tracking.


Sends a UUID campaign ID. This token is needed for API calls.


Sends a campaign name.


Sends an operating system name.


It is not recommended to run multiple operating systems within one campaign taken into consideration their different performance.


Sends mobile carrier.


Send a device ID; for in-app campaigns, you are able to collect some device ID to target afterward that can be used to blacklist/whitelist.


Sends a browser name for desktop or mobile traffic.


Sends a country code.


Sends city name.


Sends region name.


Sends keywords attached to the visitor.


Sends keyword match type broad/exact.


Sends a cost of a visit.