Zeropark Documentation

Tracking Tokens

Zeropark offers the following tokens:

Token

Description

{cid}

Sends a click ID for conversion tracking. This token is mandatory in order to keep a healthy track of your visits.

{traffic_type}

Sends POPUP / DOMAIN. It allows to test different traffic types.

{push_type}

Distinguishes between normal push and in-page push traffic type.

{visitor_type}

Sends ADULT / NON-ADULT type of visitor.

Caution

While advertising, you need to take into account the affiliate network’s policy from which you take your offer.

{source}

Sends a source ID. It is a huge traffic source with multiple targets in it.

{target}

Sends a target ID. It is the actual sub placement of your ad; targets belong to certain sources.

{target_url}

Sends a target URL. It is only applicable for POPUP campaigns.

{creative­_number}

Send a number of a creative.

{geo}

Sends a country code.

{campaign_id}

Sends a numeric campaign ID. The token might be particularly useful for external tracking.

{long_campaign_id}

Sends a UUID campaign ID. This token is needed for API calls.

{campaign_name}

Sends a campaign name.

{os}

Sends an operating system name.

Caution

It is not recommended to run multiple operating systems within one campaign taken into consideration their different performance.

{carrier}

Sends mobile carrier.

{device_id}

Send a device ID; for in-app campaigns, you are able to collect some device ID to target afterward that can be used to blacklist/whitelist.

{browser}

Sends a browser name for desktop or mobile traffic.

{geo}

Sends a country code.

{city}

Sends city name.

{region}

Sends region name.

{keyword}

Sends keywords attached to the visitor.

{keyword_match}

Sends keyword match type broad/exact.

{visit_cost}

Sends a cost of a visit.