Zeropark Documentation

Step 3: Set up your campaign

In this step, you will need to provide and set campaign basic and targeting options. Depending on the selected traffic type and traffic targeting option, some basic settings may differ. But every campaign, regardless of the type of targeting you choose, requires to provide the following details:

  1. Campaign name: Provide a name for your campaign.

  2. Geo targeting: Define the country or a region from which you would like to receive traffic. Read the City and Region Targeting article to learn more.

  3. Bid: Set the amount you would like to pay per visitor redirected to your landing page.

  4. Daily budget: Cap your daily spend or set to Unlimited if you’d like to receive as much traffic as possible.

  5. Campaign budget: Cap the total amount that you are willing to spend on a given campaign or set to  Unlimited if you wish to keep spending.

  6. Traffic buying model: Choose whether you want to  Buy Traffic Smoothly  with filters in place to prevent campaign overspend or  All Available traffic  where you will buy traffic without thresholds to prevent overspend.

  7. Targets Daily Budget: Choose a cap for how much can be spent on an individual target ID in a 24-hour time range.

  8. Sources Daily Budget:  Choose a cap for how much can be spent on an individual source ID in a 24-hour time range.

  9. Traffic Filters: Choose if you want to receive traffic from desktop computers, mobile devices, or both (advanced settings allow you to pick a mobile OS and versions, desktop OS, browser, carrier traffic, or specific carriers). Read the Frequency and Adult Filtering article to learn more.

  10. Frequency Filters: Choose how often a unique user is allowed to visit your page in a given time range.

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  11. Traffic type: Choose a type of traffic that you would like to receive, either traffic from adult or non-adult sources.

  12. Day Parting: Choose the hours in which your campaign should run. Read the Day-Parting

  13. Destination URL: Provide a URL of your website or landing page where you want the traffic to be sent to.

  14. Conversion tracking: Select the tracker you use to generate a traffic source postback URL.

  15. Conversion payout: Select either automatic payout tracking or manual. If you select the latter, provide a payout value.

  16. Conversion capping: Choose if you want to set a limit of conversions for a given campaign. Read the Conversion Capping article to learn more.

  17. Campaign state after approval: Choose to have the campaign paused or active once it is approved.

  18. Click the Save button.

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What’s next?

Once your campaign is set, you need to wait until the Campaign Quality Team verifies the campaign’s destination URL. Whenever this URL is changed, it needs to be verified. The verification process usually takes up to a couple of hours. Furthermore, if you decide to change the adult filtering, your campaign will also fall into the pending mode.

Note

Zeropark Note: Your Target or Source campaigns will not be receiving traffic until you provide a list of sources or targets. If you do not do so, your campaign will be in the Draft - no targets/creatives status. Targets and Sources can be added during the campaign creation process. You can add or remove targets and sources from the campaign details view.

Once you start to see some traffic in your campaign and have enough data you should start optimizing towards an ROI goal.