Zeropark Documentation

Source/Target Budget Capping

This feature allows you to set daily caps for spends on different types of campaigns. There are some small differences in a way this feature works in different campaign types.

Source/Target Budget Capping for Pop and Domain Traffic

Source/Target Daily Budget allows you to set a maximum daily spend cap on each Source/Target your campaign receives traffic from. Setting this up means that your campaigns will be able to run without the need of constant monitoring or without the worry about sources or targets spending too much.

The Source/Target Daily Budget feature works best for high volume RON campaigns, where you need quick optimization. You can also use it to prevent any anomalies affecting your campaign, such as spikes in traffic volume.

Note

Zeropark Info: The minimum daily source budget cap is $20 and the minimum daily target budget cap is $1.

To turn the Source Daily Budget feature on, just follow these simple steps:

  1. In Zeropark, go to the campaign view and go to the Sources/Target daily budget section.

  2. Select the Custom option for Targets and/or Sources.

  3. Enter the source budget into the field. It’s just under your campaign bid and can be adjusted at any time.

    source_budget_cap1.png

Once a source in the campaign spends up to this cap, it will stop spending and enter a state called Source/Target over budget. This allows you to review the source and decide whether it should be paused or not. If you don’t take any action, the source will start to spend again the next day.

Note

Zeropark Tip:  When noticed that one or a few sources/targets are profitable enough that you want to spend more than the limit you set, you can select the Disable daily budget option next to the pause button for a given source/target. This allows you to carry on spending for that source/target, even though the daily budget cap has been reached.

source_budget_cap2.png

Source Budget Capping for Push Traffic

The Source Budget Capping feature for Push Ads works similarly to its counterpart for Pop and Domain traffic. However, due to Push Ads’ nature (a click can occur hours after an ad gets served), the source budget for Push should be treated as an estimate as it may differ from the actual spend.

  • To set your source budget for Push Ads campaign, simply enter the desired value in the Sources daily budget text field when creating or editing a campaign. The minimum daily budget per source is $20.

    source_push1.png
  • To adjust your source budget once your campaign is running, go to the campaign report screen and provide the cap value there.

    source_push2.png

You can remove the budget cap for individual sources if you don’t want to limit spending on them. Simply press the icon marked red in the screen below. Once the budget cap is taken off, the icon becomes a check mark.

source_push3.png