Zeropark Documentation

Search Ads Guidelines

All Search Ads campaigns must comply with the requirements specified below.

Note

Zeropark Note: For now, search ads are available for selected customers. If you want to try this new ad format, please write a request to support@zeropark.com.

GENERAL REGULATIONS AND RESTRICTIONS:
  • Landing pages must be of good quality and/or resolution.

  • The user must end up on the brand’s website.

  • Look-a-like landing pages and websites are strictly prohibited

  • Use of trademarks and brand logos is allowed only with the consent of the trademark owner:

    • Promoting products or services not related to the brand is not allowed.

    • Misrepresentation of affiliation with the brand is not allowed.

  • Adult content is not allowed.

  • Smartlinks, rotating landing pages/offers are not allowed.

COMMON REJECTION REASONS:

Search Ads campaigns will be rejected due to the following rules:

  • Landing page is not visible due (includes HTTP 5xx server and 4xx client errors).

  • Redirects to other brands, affiliated shops or websites

  • Promoting products or services not related to the brand

  • The use of texts, promoting a product or a service on behalf of celebrities or politicians without their official permission and consent

  • Use of celebrities or politicians’ names to sensationalize the promoted content (“fake news” and negative representation of the individuals featured)

  • Promoting prohibited content.

  • Use of prohibited practices.

PROHIBITED CONTENT AND PRACTICES

Caution

Zeropark Warning: The promotion of the listed prohibited content or use of any prohibited practice will result in Search Campaign being rejected. Any violation may be also subject to temporary account suspension or a permanent account ban. The remaining balance of any accounts banned due to advertiser guideline violations will not be refunded.

Prohibited content:
  • Adult

  • Tech Support

  • Illegal or illicit content and activities

  • Trade-in illegal goods or substances

  • Weapons, explosives and other dangerous content

  • Violent, shocking, frightening, or provoking images and websites

  • Violent pornography and sexualization of minors

  • Use of politicians or celebrities' names and pictures

  • Radical political ideology, religious views or other propaganda materials

  • Hate Speech and Discrimination

  • Political advertising

  • Fake news

Prohibited practices:
  • Lack of domain (destination URL is an IP address).

  • Auto-downloads (without user consent and click).

  • Spreading malware (i.e. viruses, trojans, ransomware, adware, spyware, rootkits).

  • Copyright infringement.

  • Trying to run adult campaigns.

  • Running pages with no exit (i.e. text boxes that are too large to close, browsing lockers, back-button hijack).

  • Video or sound clips with excessive volume.

  • Rotating or substitution of allowed with prohibited content.

  • Phishing, imitation of interfaces of well-known sites (e.g. online shops, messengers, applications, banks, government institutions).

  • Cloaking, any techniques for hiding real content.

The criteria described herein are not exhaustive. We reserve the right to reject any campaign at any time, which we believe could be harmful to users and/or our publishing partners.

Should you have any questions, please do not hesitate to contact us at support@zeropark.com.