Push and In-Page Push Ads: Campaigns Guidelines
This provides you with rules for creating push and in-page push campaigns, such as creative assets specifications, forbidden campaign categories and image content guidelines.
All push and in-page push ads campaigns, their texts, images, landing pages must comply with the requirements specified below.
Creative Assets Specifications
Up to 10 active creative sets per campaign
Image: min 192×192 px (should always be a square image)
Image format: .jpeg or .png
Maximum file size: 200Kb
No GIF and/or animation
Title: max 30 characters
Description: max 75 characters
GENERAL REGULATIONS AND RESTRICTIONS
Creatives and/or landing pages must be of good quality and/or resolution. This includes proper grammar, spelling, punctuation and text spacing.
Bad creatives: not understandable text
Creatives must not include political, religious or shocking images and intimidating tactics.
Bad creative: Disgusting content
Bad creative: shocking images
Bad creative: fake news
Use of trademarks and brand logos is allowed only with the consent of the trademark owner.
→Promoting products or services not related to the brand is not allowed
→Misrepresentations of affiliation with the brand is not allowed
→ Use of famous brands on creatives is not allowed
Good creative: brand promoting own product
Bad creative: promoting products or services not related to the brand
Bad creative: misrepresentations of affiliation with the brand by sending fake messages
Bad creative: Use of famous brands on creatives with scare practices.
Adult landing pages/offers are allowed only with non-adult creatives and only on adult traffic. Creatives (images and text) with explicit adult content are prohibited.
→Creatives with visual plot hints at the sex scene are allowed. Too intimate scenes will be rejected
→ Creatives with bikini and girls in poses are allowed. Full or partial nudity (visible nipples and/or genitals) is not allowed
Pre-landers with adult content warnings are not required, but lack of it may decrease traffic volume
Good creative: confirmation as creative
Good creative: visual plot hints at the sex scene or the heart of the problem
Good creative: fruits or other objects imitating male genitals
Good creative: bikini and girls in poses
Bad creatives: full or partial nudity
Bad creative: Misrepresentations of affiliation with the brand to promote adult content
Bad creative: pornographic wording
Smartlinks, rotating landing pages/offers are allowed, but each landing page/ offer must follow our guidelines. However, this may limit the performance or traffic volume due to some publishers’ restrictions concerning smartlinks.
Real Money Gambling offers are allowed if permitted by local laws of the target country or region.
→ Running gambling offers in the following countries is not allowed Cyprus, Poland, United Arab Emirates, Singapore, Brunei, Cambodia and the United States of America (except Delaware, Georgia, Illinois, Nevada, New Jersey, New York, US Virgin Islands (OT))
→ Fantasy gambling (no real money involved) offers are allowed with no restrictions
Suggestive language is acceptable to the limit.
→ Is allowed to suggest potential threats, possible viruses, recommendations to fix something etc.
→ False statements like “Your device has been infected by (3) viruses”, “PC is in danger!”, “You have been hacked” are not allowed.
Good creatives: recommendations and suggestions
Bad creatives: false statements
COMMON REJECTION REASONS
Creatives and/or Push Notifications campaigns will be rejected due to the following rules:
Creatives with images of poor quality or low resolution
Creatives not related to the promoted content
Creatives that imitate system or applications warnings, messages or updates
Full or partial nudity (visible nipples and/or genitals) on creatives
Use of words, in any context related to data breach or loss, such as “malware”, “virus”, “data loss”, “deleted”, “threat”, “unsafe”, “infected”, “stolen” and etc.
Use of sexually provocative, aggressive, vulgar, violent or offensive wording in any language
Use of celebrities or politicians’ names to sensationalize the promoted content (“fake news” and negative representation of the individuals featured)
The use of texts, promoting a product or a service on behalf of celebrities or politicians without their official permission and consent
Promoting prohibited content
Use of prohibited practices
PROHIBITED CONTENT AND PRACTICES
The promotion of the listed prohibited content or use of any prohibited practice will result in Push Campaign being rejected. Any violation may be also subject to temporary account suspension or a permanent account ban.
Note
Zeropark note: The remaining balance of any accounts banned due to advertiser guideline violations will not be refunded.
Prohibited content
Tech Support
Illegal or illicit content and activities
Trade-in illegal goods or substances
Weapons and explosives
Violent, shocking, frightening, or provoking images and websites
Violent pornography and sexualization of minors
Use of politicians or celebrities' names and pictures
Radical political ideology, religious views or other propaganda materials
Political advertising
Fake news
Prohibited practices
Lack of domain (destination URL is an IP address)
Auto-downloads (without user consent and click)
Spreading malware (i.e. viruses, trojans, ransomware, adware, spyware, rootkits)
Copyright infringement
Trying to run adult campaigns on non-adult traffic
Running pages with no exit (i.e. text boxes that are too large to close, browsing lockers, back-button hijack)
Video or sound clips with excessive volume
Rotating or substitution of allowed with prohibited content
Phishing, imitation of interfaces of well-known sites (e.g. online shops, messengers, applications, banks, government institutions)
Cloaking, any techniques for hiding real content
Caution
Please note that running gambling campaigns targeted at certain countries is prohibited in Zeropark. Always check if the country/region you'd like to target with your gambling campaigns will be accepted. For example, for US regulations vary per state so each needs to be considered separately.
Gambling-prohibited GEOs include: Afghanistan, Albania, Algeria, Angola, Azerbaijan, Bahamas, Bahrain, Belarus, Benin, Bhutan, Bolivia, Botswana, Brazil, Brunei, Burkina Faso, Burundi, Cambodia, Cameroon, Chad, China, Cuba, Ecuador, Indonesia, Iran, Iraq, Jordan, Kazakhstan, Kosovo, Kuwait, Luxemburg, Malaysia, Oman, Pakistan, Qatar, Saudi Arabia, Singapore, Taiwan, United Arab Emirates, Vietnam.
The criteria described herein are not exhaustive. We reserve the right to reject any campaign at any time, which we believe could be harmful to users and/or our publishing partners.
Should you have any questions, please do not hesitate to contact us at support@zeropark.com.