Push Ads Campaigns Guidelines
All push notifications campaigns, their texts, images, landing pages must comply with the requirements specified below.
Creative Assets Specifications
Up to 10 active creative sets per campaign
Image: min 192×192 px (should always be a square image)
Image format: .jpeg or .png
Maximum file size: 200Kb
No GIF and/or animation
Title: max 30 characters
Description: max 75 characters
Forbidden categories
No malware, adware, etc. Any campaigns disseminating harmful or malicious software will be rejected.
No trademark violations on landing pages. Please refrain from using company logos and trademarked terms on landing pages without the consent of the trademark owner.
Adult:
Adult campaigns are not allowed on push traffic.
Smartlink:
We strongly recommend against using rotating offers within one link. Each use of a smartlink in Push Ads will be verified individually. Contact your Account Manager to see if we can approve your smartlink campaign.
Download:
Auto-downloads and downloads from sources other than Google’s Play Store and Apple’s App Store are disallowed.
Other restrictions:
The promotion websites or the following content is prohibited on Zeropark:
child pornography
hate sites
radical political ideology or religious views
trade in illegal goods or substances
weapons and explosives
prescribed or illegal drugs
tech support
Text Content Guidelines
All text creatives (title and description) used for Push Notifications campaigns must comply with the following requirements:
Texts must observe correct grammar, spelling, and punctuation
Texts must use correct spacing (no excessive spaces between words and punctuation)
The following is forbidden:
The use of aggressive, explicit, violent language.
The use of offensive words in any language.
The use of sexually provocative or suggestive texts.
The use of words, in any context related to data breach or loss, such as “malware”, “virus”, “data loss”, “deleted”, “threat”, “unsafe”, “infected”, “stolen” and etc.
The use of texts that imitate system or site warning/ messages or updates (Android, iOS, Mac, Windows, etc.).
The use of celebrities or politicians’ names to sensationalize the promoted content (“fake news” and negative representation of the individuals featured).
The use of texts, promoting a product or a service on behalf of celebrities or politicians without their official permission and consent.
The first letter of the Title should always be capitalized.
Excessive and repeated punctuation (e.g. “???”; “?!?!) is not allowed.
Image Content Guidelines
Image creatives in Push Notifications campaigns must comply with the following requirements:
Images must be of good quality and resolution.
Images must be relevant to the promoted content.
Images must be properly oriented, clear and recognizable.
GIFs or Animation is not allowed.
The following is forbidden:
Nudity (full or partial, including images of people, wearing swimming suits and underwear)
Sexually provocative or suggestive images
Images of sex toys, sexual intercourse, genitals, masturbation etc.
Weapons
Provoking and shocking images
Scary and offensive images
Violent images, depicting gore and dead bodies
Zoomed in body parts
Political or religious symbols
Symbols of Hate Speech
Images of celebrities or politicians
Images of health conditions and physical deformities (including their graphical representation)
Images that imitate system or site warnings (Android, iOS, Mac, Windows)
The criteria described herein are not exhaustive. We reserve the right to reject any campaign we believe could be harmful to users and/or our publishing partners. Should you have any questions, please do not hesitate to contact us.