Zeropark Documentation

Push Ads Campaigns Guidelines

Abstract

This provides you with rules for creating push campaigns, such as creative assets specifications, forbidden campaign categories and image content guidelines.

All push notifications campaigns, their texts, images, landing pages must comply with the requirements specified below.

Creative Assets Specifications
  • Up to 10 active creative sets per campaign

  • Image: min 192×192 px (should always be a square image)

  • Image format: .jpeg or .png

  • Maximum file size: 200Kb

  • No GIF and/or animation

  • Title: max 30 characters

  • Description: max 75 characters

GENERAL REGULATIONS AND RESTRICTIONS
  • Creatives and/or landing pages must be of good quality and/or resolution. This includes proper grammar, spelling, punctuation and text spacing.

    • Bad creatives: not understandable text

      2019-08-23_1251.png
  • Creatives must not include political, religious or shocking images and intimidating tactics.

    • Bad creative: Disgusting content

      2019-08-23_1255.png
    • Bad creative: shocking images

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    • Bad creative: fake news

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  • Use of trademarks and brand logos is allowed only with the consent of the trademark owner.

    →Promoting products or services not related to the brand is not allowed

    →Misrepresentations of affiliation with the brand is not allowed

    → Use of famous brands on creatives is not allowed

    • Good creative: brand promoting own product

      2019-08-23_1227.jpg
    • Bad creative: promoting products or services not related to the brand

      2019-08-23_1222.png
    • Bad creative: misrepresentations of affiliation with the brand by sending fake messages

      2019-08-23_1228.png
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    • Bad creative: Use of famous brands on creatives with scare practices.

      2019-08-23_1224.png
  • Adult landing pages/offers are allowed only with non-adult creatives and only on adult traffic. Creatives (images and text) with explicit adult content are prohibited.

    →Creatives with visual plot hints at the sex scene are allowed. Too intimate scenes will be rejected

    → Creatives with bikini and girls in poses are allowed. Full or partial nudity (visible nipples and/or genitals) is not allowed

  • Pre-landers with adult content warnings are not required, but lack of it may decrease traffic volume

    • Good creative: confirmation as creative

      2019-08-23_1235.png
    • Good creative: visual plot hints at the sex scene or the heart of the problem

      2019-08-23_1239.png
    • Good creative: fruits or other objects imitating male genitals

      2019-08-23_1234.png
    • Good creative: bikini and girls in poses

      2019-08-23_1214.png
    • Bad creatives: full or partial nudity

      2019-08-23_1240.png
      2019-08-23_1254_001.png
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    • Bad creative: Misrepresentations of affiliation with the brand to promote adult content

      2019-08-23_1254.png
    • Bad creative: pornographic wording

      2019-08-23_1233.png
  • Smartlinks, rotating landing pages/offers are allowed, but each landing page/ offer must follow our guidelines. However, this may limit the performance or traffic volume due to some publishers’ restrictions concerning smartlinks.

  • Real Money Gambling offers are allowed if permitted by local laws of the target country or region.

    → Running gambling offers in the following countries is not allowed Cyprus, Poland, United Arab Emirates, Singapore, Brunei, Cambodia and the United States of America (except Delaware, Georgia, Illinois, Nevada, New Jersey, New York, US Virgin Islands (OT))

    → Fantasy gambling (no real money involved) offers are allowed with no restrictions

  • Suggestive language is acceptable to the limit.

    → Is allowed to suggest potential threats, possible viruses, recommendations to fix something etc.

    → False statements like “Your device has been infected by (3) viruses”, “PC is in danger!”, “You have been hacked” are not allowed.

    • Good creatives: recommendations and suggestions

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    • Bad creatives: false statements

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COMMON REJECTION REASONS

Creatives and/or Push Notifications campaigns will be rejected due to the following rules:

  • Creatives with images of poor quality or low resolution

  • Creatives not related to the promoted content

  • Creatives that imitate system or applications warnings, messages or updates

  • Full or partial nudity (visible nipples and/or genitals) on creatives

  • Use of words, in any context related to data breach or loss, such as “malware”, “virus”, “data loss”, “deleted”, “threat”, “unsafe”, “infected”, “stolen”  and etc.

  • Use of sexually provocative, aggressive, vulgar, violent or offensive wording in any language

  • Use of celebrities or politicians’ names to sensationalize the promoted content (“fake news” and negative representation of the individuals featured)

  • The use of texts, promoting a product or a service on behalf of celebrities or politicians without their official permission and consent

  • Promoting prohibited content

  • Use of prohibited practices

PROHIBITED CONTENT AND PRACTICES

The promotion of the listed prohibited content or use of any prohibited practice will result in Push Campaign being rejected. Any violation may be also subject to temporary account suspension or a permanent account ban.

Note

Zeropark note: The remaining balance of any accounts banned due to advertiser guideline violations will not be refunded.

Prohibited content

  • Tech Support

  • Illegal or illicit content and activities

  • Trade-in illegal goods or substances

  • Weapons and explosives

  • Violent, shocking, frightening, or provoking images and websites

  • Violent pornography and sexualization of minors

  • Use of politicians or celebrities' names and pictures

  • Radical political ideology, religious views or other propaganda materials

  • Political advertising

  • Fake news

Prohibited practices

  • Lack of domain (destination URL is an IP address)

  • Auto-downloads (without user consent and click)

  • Spreading malware (i.e. viruses, trojans, ransomware, adware, spyware, rootkits)

  • Copyright infringement

  • Trying to run adult  campaigns on non-adult traffic

  • Running pages with no exit (i.e. text boxes that are too large to close, browsing lockers, back-button hijack)

  • Video or sound clips with excessive volume

  • Rotating or substitution of allowed with prohibited content

  • Phishing, imitation of interfaces of well-known sites (e.g. online shops, messengers, applications, banks, government institutions)

  • Cloaking, any techniques for hiding real content

The criteria described herein are not exhaustive. We reserve the right to reject any campaign at any time, which we believe could be harmful to users and/or our publishing partners.

Should you have any questions, please do not hesitate to contact us at support@zeropark.com.