Zeropark Documentation

Starting a New Push Campaign

To get started with push, follow these simple steps:

  1. Click the New campaign button.

    Currently push campaigns have the following targeting options: RON (Run-of-Network), which means you will buy all traffic from your chosen country available at the price you set, and Target and Source campaigns.

  2. Select the Push traffic type.

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  3. Select the campaign targeting option:

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  4. Provide a name for your campaign.

  5. Select the cost model.

    Currently, we offer push traffic type on the CPC (Cost-per-Click) cost model. You will pay every time users click your ad on their devices. The minimum bid for push traffic in Zeropark starts from as low as $0.005 per click.

  6. Select your target country and, if needed, provide additional geo and language targeting options.

  7. Set the bid and a campaign budget. The minimum daily budget for Push campaigns is currently 20 USD.

    Note

    Zeropark Note: Due to the nature of push traffic, you can get some delayed clicks after your push campaign has been stopped. The cost of delayed clicks will be deducted from your balance. The actual spend on your campaign may likely exceed the budget set.

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  8. Select your browser targeting. Push Ads on Zeropark currently support the following browsers and operating systems:

    • Firefox, Chrome, Safari, Edge

    • Desktop OSes: Windows, MacOS, Linux.

    • Mobile OS: Android (phone and tablet)

    You can target other browsers and Operating Systems. In this case, they will appear under Other desktop or mobile category

  9. Set your campaign frequency and, if needed, set the day-parting options.

    Note

    Zeropark Note: Push traffic is currently available for mainstream/non-adult campaigns only. Read more on the requirements for push campaigns in Push Campaign Guidelines

  10. Add your creative assets:

    Zeropark supports multiple creatives in a single campaign. This means that you can have up to 10 active sets of creatives per campaign, and the traffic will be evenly distributed among them.

    You start the creation process by uploading images (192×192, max 200kb each). You can upload up to 10 different images at once.

    When you upload your images, you will see them on the left. From there, you can click on each creative and fill out the copy and title. A preview of the currently selected one will be displayed on the right. Click on another set to see its preview.

    You can delete each creative set and add a new one at any point, as long as you don’t surpass the 10 active ad variants per campaign limit.

    For every image you upload (meaning, for every set you create), there is a unique ID tied to it, so you can track and compare the performance of your ads. If you delete a creative set after you start your campaign, and add a new one, the old one will still show up in the report, so you can compare the results of all ad variants you used.

    Of course, you can still simply use one creative set for your campaign if you don’t feel like A/B testing. We recommend trying out different sets, however, as it helps you understand what kind of creatives work well for your offer, and optimize your campaigns for a higher ROI.

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  11. Provide a campaign destination URL. Add tracking parameters according to your needs. The tracking parameters come in parameter_name={token} pairs, where parameter names come from the target platform (either a tracker or an affiliate network), while tokens are supplied by Zeropark. The available tokens for push traffic are listed below the Destination URL text field.

    Note

    Zeropark Note: Push campaigns work with SSL-enabled (HTTPS) URLs only. To learn more about HTTPS protocol and why it is so important, read this article.

  12. If you want to track conversions in Zeropark, copy the postback URL and submit it to your affiliate network platform or a tracker. Select if you want to track revenue automatically or manually. The first option requires passing a dedicated payout token that you can get from one of these platforms, paired with the payout parameter name.

  13. Select a vertical of your campaign. You can read more about campaign verticals in the Campaign Verticals article.

  14. Select if you are going to use prelanders.

  15. Select the status of your campaign after approval.

  16. Click the Save button.

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Push Campaign Tips

  • Start with broad targeting.

  • Test mobile and desktop traffic for the same geo in separate campaigns: cost-per-click for mobile & desktop push traffic can differ for one geo.

  • Work on your ad copy, use "power" words and clear call-to-actions.

  • Remember the browser differences. Various browsers handle push ad copy in a different way. In some cases, your text will be cut off just after 10 words, in other – after 20.

  • Adjust the bids on a campaign and a source level.

  • Check out your campaign stats regularly, change timing and frequency settings accordingly, work on the CTR optimization.

  • Don’t stick to one offer/campaign type. Test new offers in various geos and verticals.

  • Use SSL-enabled (HTTPS) destination URLs in your campaigns.