Step 2: Explore Dashboard
Learn how to quickly find all relevant information about your traffic in the publisher's dashboard view in Zeropark.
The Zeropark dashboard is the first view you see when you log in. Here you can find a summary of all relevant details for the selected time range and traffic type. Pop/Domain and Push traffic have separate dashboards which can be switched between in the top left corner of the panel.
Both traffic types have different metrics for performance monitoring.
Pop/Domain Metrics
Raw - all requests sent
Sellable - requests that were not filtered out and disregarded
Sold - number of sold visit
Invalidated visits - number of visits that were not sold due to invalidation
Revenue - generated payout
CPM - average cost per mile (1000 views)
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Push metrics
Raw - all requests sent
Impressions - number of notifications displayed
Clicks - number of notification clicks
Revenue - generated payout
CPC - average cost per click
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The Dashboard View
The dashboard is divided into the following sections:
Traffic – shows your overall traffic and revenue statistics. |  |
Top Countries – shows your traffic performance by country. | |
Browsers and OS overview – shows your traffic performance by browser, desktop and mobile OS. | |
Tabular data – shows more granular performance data per ad tag, keyword, device, target (domain/subid) and country. |
To select a different time range, click the “Time range” dropdown menu and select one of the predefined options or set your own custom time range.