Zeropark Documentation

Starting a New Campaign

Want to start your first campaign on Zeropark? This article will take you through the basic setup and requirements you need to start receiving traffic from Zeropark.

Before You Start

Before starting a new campaign, make sure you have the following things prepared.

  1. Your destination: The URL of the page you wish to send the traffic to.

  2. Campaign targeting: It is one of the best practices to be sure beforehand what kind of audience you are trying to reach and how you are planning to reach them.

  3. Bids: You should know roughly how much you would be willing to pay for each visitor that will be delivered to your website. You can check average CPV for domain and pop (in other words: CPM divided by 1000) and the CPC (cost per click) for push here:  https://zeropark.com/traffic-calculator/

  4. Tracking solution: Tracking is the key point in any successful campaign, therefore it is better to have this set up before sending traffic. There are many solutions on the market, we recommend https://Voluum.com as the best option for tracking with Zeropark as it is fully integrated.

Creating a Campaign in Zeropark

Starting a campaign is pretty straightforward. Here is a list of steps you need to make:

  1. Select a traffic type:

    At first, you need to select the traffic type:  Domain  (redirect),  Premium PPV  (pop), or Push.

    Choose_trafic_type.png

    If you want to read the guide describing how to set up a Push campaign specifically, go to the Starting a New Push Campaign article.

  2. Select a targeting option:

    There are four campaign categories for Domain and Premium PPV traffic available and three for the Push traffic.

    • RON (Run-of-network): Creating a RON campaign is the quickest way to get all the available traffic from a specific country. There are no keywords or specific targets involved. Simply choose your geo, destination URL, bid and your campaign is ready to go.

    • Multi-Geo: The Multi-Geo campaign category allows you to run campaigns in multiple countries through the RON or Keyword campaign types.

    • Target/Source: Select this campaign category, once you have identified the top performing targets or sources from your keyword and/or RON campaigns. Alternatively, you can create it to add Selected and Premium Targets from your chosen GEO. Adding target or sources is required for your campaign to start receiving traffic. You can add targets during the campaign creation process or you can add targets or sources after you save your campaign in the draft mode.

    • Keyword: Enter a list of keywords or URLs to receive targeted visitors. Use generic keywords to maximize exposure. Select between broad and exact targeting to fine-tune your campaign:

      • Keywords with exact match  targeting: You will only receive traffic from keywords that fully match your selection.

        If your keyword is “auto insurance”, you will not receive traffic from keywords such as “auto insurance quotes” or “cheap auto insurance”. Or if your URL is “weightwatchers.com”, you will not receive traffic from domains such as “weightwatchers.com/login” or “promotion.weightwatchers.com”.

      • Keywords with broad match  targeting: You will receive traffic from all keywords that contain your selection.

        If your keyword is “auto insurance”, you will receive traffic from keywords such as “auto insurance quotes” or “cheap auto insurance”.

        Or if your URL is “weightwatchers.com”, you will receive traffic from domains such as “weightwatchers.com/login” or “promotion.weightwatchers.com”.

    Select_a_campaign_category.png
  3. Set basic campaign parameters

    Depending on the selected traffic type and traffic targeting option, some basic settings may differ. But every campaign, regardless of the type of targeting you choose, requires to provide the following details:

    1. Campaign name: Provide a name for your campaign.

    2. Geo targeting: Define the country or a region from which you would like to receive traffic. Read the City and Region Targeting article to learn more.

    3. Bid: Set the amount you would like to pay per visitor redirected to your landing page.

    4. Daily budget: Cap your daily spend or set to Unlimited if you’d like to receive as much traffic as possible.

    5. Campaign budget: Cap the total amount that you are willing to spend on a given campaign or set to  Unlimited  if you wish to keep spending.

    6. Traffic buying model: Choose whether you want to  Buy Traffic Smoothly  with filters in place to prevent campaign overspend or  All Available traffic  where you will buy traffic without thresholds to prevent overspend.

    7. Targets Daily Budget: Choose a cap for how much can be spent on an individual target ID in a 24-hour time range.

    8. Sources Daily Budget:  Choose a cap for how much can be spent on an individual source ID in a 24-hour time range.

    9. Traffic Filters: Choose if you want to receive traffic from desktop computers, mobile devices, or both (advanced settings allow you to pick a mobile OS and versions, desktop OS, browser, carrier traffic, or specific carriers). Read the Filtering article to learn more.

    10. Frequency Filters: Choose how often a unique user is allowed to visit your page in a given time range.

      starting_new_campaign2.png
    11. Traffic type: Choose a type of traffic that you would like to receive, either traffic from adult or non-adult sources.

    12. Day Parting: Choose the hours in which your campaign should run. Read the Day-Parting

    13. Destination URL: Provide an URL of your website or landing page where you want the traffic to be sent to.

    14. Conversion tracking: Contains all the information you will need to set up an S2S postback for your URL.

    15. Campaign vertical: Select the type and vertical of your campaign.

    16. Prelanders: Select if you are going to use prelanders.

    17. Campaign state after approval: Choose to have the campaign paused or active once it is approved.

    18. Click the Save button.

      starting_new_campaign3.png

What’s next?

Once your campaign is set, you need to wait until the campaign coordination team verifies the campaign’s destination URL. Whenever this URL is changed, it needs to be verified. The verification process usually takes up to a couple of hours. Furthermore, if you decide to change the adult filtering, your campaign will also fall into the pending mode.

Note

Zeropark Note: Your Target or Source campaigns will not be receiving traffic until you provide a list of sources or targets. If you do not do so, your campaign will be in the Draft - no targets/creatives status. Targets can be added during the campaign creation process, targets and sources can be added in the campaign details view.

Once you start to see some traffic in your campaign and have enough data you should start optimizing towards an ROI goal.