Zeropark Documentation

Mobile OS Version Targeting

Imagine yourself promoting a newly made mobile game that consumes a lot of smartphone’s resources. There is no need to show your ad to the users with the old versions of the phones. You will be looking for the guys with the new models, who are eager to test their phone’s abilities with the games of the new generation. Or the other situation: you are having way too many non-converting clicks from the older OS versions, and you really want to propagate your ad offer to people with a newer version.

The Mobile OS Version Targeting answers your business needs. It is available for both new and old campaigns in Zeropark. Thanks to the Mobile OS Version Targeting you can cut down the OS versions you don’t need in your campaigns and stop buying the traffic from them. This can save you money and at the same time get you more valuable visits.

To set Mobile OS Version Targeting, follow these steps:

  1. Go to the campaign’s view by either:

    • editing the existing campaign by clicking the Edit button in the campaign’s Dashboard.



    • creating a new campaign in Zeropark and following the regular steps in the campaign’s setup.

  2. Click the Show  button next to the Advanced option in the Traffic Filters section. That is the place where you can find Mobile OS Version Targeting options

  3. Select the lowest and highest operating system version by using both ends of a slider. The traffic you get will come from mobile devices from the set range.


    Zeropark Note: Currently, the Mobile OS Version Targeting is available for iPhone, iPad, Android Phone, Android Tablet, and Windows Phone. Keep in mind that the narrower your targeting is, the higher will be the traffic cost, so don’t forget to make amends into your bidding strategy as well.

  4. Finish the setup to start your campaign.