Managing a Campaign
Learn how to manage and monitor your campaigns. Keep an eye on your stats and quickly find all the necessary information.
The key to a successful campaign is monitoring its performance, tracking, and optimizing. Below you can find which aspects are important to monitor, once the campaign has been started.
Monitoring a Campaign
Monitoring your campaigns with Zeropark is easy and effective. Once you create it, it will appear on your Dashboard:
In the Dashboard panel you can find an overview of all your campaigns. To see details of a specific campaign, just click the campaign name.
With a quick glance, you will be able to find a score of important data about your campaigns:
Inventory: If you are buying standard or premium traffic.
Name: The name of the campaign, which is clickable to access the dashboard for that campaign.
Geo: Which countries the campaign is running in.
Type: The type of campaign that is running (RON, Keyword, source etc.)
Redirects: The amount of traffic that a given campaign received.
Spend: The amount you spent on traffic for a given campaign.
Conv: The number of conversions for a given campaign.
Payout: The amount of payout that has been given for conversions.
Your bid: How much you are bidding on the campaign CPV/CPC.
Status: It presents the status of your campaign.
Visibility: Indicates how visible the campaign is to the demographics you are targeting. The more dots you have the higher the percentage of traffic you are buying.
Actions: Allows you to access all actionable options for the campaign. (Show details, pause, duplicate, delete edit)
Note
Zeropark Note: Keep in mind that traffic and spend data is shown for the selected time range.
Taking a Closer Look
In the campaign details, you will find the exact sources of traffic you are bidding on with their current prices (bid per redirect), the number of redirects purchased, and the total cost. To go there, click any campaign name in the Dashboard panel.
I. RON, Target, and Source Campaigns
Entering the details of those campaign types, you will see a list of specific targets/sources that contribute to your campaign. There is information on how much traffic you received from each target, your total spend per target, as well as the average price per redirect from each target.
You can also see a section called Optimisation Rules. This allows you to partially automate the optimization of your campaigns. Read the Rule-Based Optimization article to find out more.
In order to optimize your campaign, you can:
Pause unprofitable targets/sources
Outbid your competitors on profitable targets/sources
Set Rule-based Optimization to automatically scale your campaigns
II. Keyword Campaigns
In the Keywords section, there are three tabs with the campaign relevant information:
The Keywords tab shows a list of keywords that have contributed traffic to your campaign. You will see how much traffic you have received from each keyword, your total spend per keyword, as well as the average price per redirect from each keyword.
The Sources tab shows a list of sources which have contributed traffic to your selected keywords. Tracking your campings by the source allows you to optimize by pausing big groups of targets without pausing the keyword.
Note
Zeropark Note: Each keyword gathers traffic from multiple sources.
The Targets tab shows a list of targets that have contributed traffic to your selected keywords. Tracking your campaigns by the target allows you to optimize your keyword campaigns without pausing the keyword.
Note
Zeropark Note: Each keyword is composed of one or multiple targets.
In order to optimize your campaign, you can:
Pause unprofitable keywords
Outbid your competitors on profitable keywords
Pause unprofitable sources
Pause unprofitable targets
Add broader keywords
3. Multi-Geo Campaigns
The Multi-Geo section delivers the following campaign relevant information:
The Countries tab shows a list of countries that have contributed traffic to your campaign. You will see how much traffic you have received from each country, your total spend per country, as well as the average price per redirect from each country.
The Sources tab shows a list of sources which have contributed traffic to your selected countries. Tracking your campings by the source allows you to optimize by pausing big groups of targets without pausing the country.
Note
Zeropark Note: Each country gathers traffic from multiple sources.
The Targets tab shows a list of targets that have contributed traffic to your selected countries. Tracking your campaigns by the target allows you to optimize your Multi-Geo campaigns without pausing whole keywords.
Note
Zeropark Note: Each country is composed of one or multiple targets.
In order to optimize your campaign, you can:
Pause unprofitable countries
Outbid your competitors on profitable countries
Pause unprofitable sources
Pause unprofitable targets