Zeropark Documentation

Landing Pages

Landing pages are an integral part of the success of your campaign. A good landing page should:

  • Have a crisp and clear call-to-action: The intent of the page should be plain and simple.

  • Require minimal click: One or two should suffice.

  • Have strong imagery: One good picture can say more than a page of text.

  • Have few links: Too many links will result in less click through.

  • Have small amounts of text: Explain things clearly, concisely, and in the shortest way possible.

  • Not contain information that diverts visitors to other pages: Make sure the lander is entirely focused on your offer.

  • Be light: The best landers take around two seconds to load