Types of Inventory Available
Read about different inventory types that Zeropark offers. Learn which one suits your needs and requirements best.
Zeropark offers you different inventory types to select for your campaign. They differ between each other by their price and conversion rates.
Read more about each type below:
Traffic Type: Pre-Selected
Powered by machine learning, Pre-Selected Traffic is Zeropark’s flagship inventory type. It will propel your campaigns with traffic from the globally best-performing targets based on data from the last seven days, resulting in ever-increasing efficiency in your advertising efforts.
By selecting the Pre-Selected traffic segment, you’re subscribing your campaigns to a constant flow of traffic from targets characterized by high conversion rates over the last seven days. We update the list of those proven targets every 12 hours.
The new traffic segment is available in the Inventory type section when starting new or editing existing RON, MultiGEO, and Keyword Campaigns.
Note
Zeropark Tip: Combine Pre-Selected Traffic with Rule-Based Optimization. Setting if/then rules that reflect your needs will optimize your campaigns so you can get the most out of Pre-Selected Traffic and upscale to ride the wave of a high ROI.
Traffic Type: Premium and Standard
Apart from Pre-Selected, Zeropark has three available Traffic Inventory Types for Pop campaigns:
Premium: (Recommended) High quality filtered and approved traffic at competitive bids
Standard: Standard Run-of-network traffic at lower bids
Optimization and Restrictions
Premium and Standard Inventory campaigns: They can be optimized at the Source and Target level with pausing and custom bids. Once the Premium or Standard campaign is saved, you can switch the campaign between those two inventory types, but cannot select the Remnant inventory type.
Note
Zeropark Note: Due to the nature of Remnant traffic and fixed rates it’s sold on, the optimisation is possible only on the source level. Remnant traffic in Zeropark is non-refundable.
This feature is available for the following campaign types:
Pop - Run-of-network (Pop RON) campaigns
Pop- Multi-Geo - RON campaigns
Traffic Type: Remnant
The remnant traffic is an unsold traffic that is available for a flat price. As it cannot be targeted, it is available only for RON or multi-geo Pop campaign. Note that once you start your campaign, you will not be able to switch it to the remnant traffic.
Selecting Traffic Inventory Type in a Campaign
While creating a new campaign, you can opt-in for a traffic Inventory in the campaign’s settings panel:
Minimal Bids
Premium Campaigns: Premium campaigns have different minimum bids by Country Tier from Basic RON and Multi-Geo campaigns.
Tier 1 PREMIUM GEO: Campaign minimum CPV bid: $0.0019
COUNTRY
CODE
Tier
Min CPV
Australia
AU
1
$0.0019
Canada
CA
1
$0.0019
France
FR
1
$0.0019
Germany
DE
1
$0.0019
Italy
IT
1
$0.0019
United Kingdom
GB
1
$0.0019
United States
US
1
$0.0019
Tier 2 PREMIUM GEO: Campaign minimum CPV bid: $0.0013
COUNTRY
CODE
Tier
Min CPV
Austria
AT
2
$0.0013
Bahrain
BH
2
$0.0013
Belgium
BE
2
$0.0013
Cyprus
CY
2
$0.0013
Czech Republic
CZ
2
$0.0013
Denmark
DK
2
$0.0013
Finland
FI
2
$0.0013
Greece
GR
2
$0.0013
Hong Kong
HK
2
$0.0013
Iceland
IS
2
$0.0013
Iran
IR
2
$0.0013
Ireland
IE
2
$0.0013
Israel
IL
2
$0.0013
Japan
JP
2
$0.0013
Kuwait
KW
2
$0.0013
Luxembourg
LU
2
$0.0013
Malaysia
MY
2
$0.0013
Netherlands
NL
2
$0.0013
New Zealand
NZ
2
$0.0013
Norway
NO
2
$0.0013
Austria
AT
2
$0.0013
Portugal
PT
2
$0.0013
Qatar
QA
2
$0.0013
Russian Federation
RU
2
$0.0013
Saudi Arabia
SA
2
$0.0013
Singapore
SG
2
$0.0013
Slovakia
SK
2
$0.0013
South Africa
ZA
2
$0.0013
Spain
ES
2
$0.0013
Sweden
SE
2
$0.0013
Switzerland
CH
2
$0.0013
United Arab Emirates
AE
2
$0.0013
Tier 3 PREMIUM GEO: Campaign minimum CPV bid: $0.0008
Afghanistan
AF
3
$0.0008
Åland Islands
AX
3
$0.0008
Albania
AL
3
$0.0008
Algeria
DZ
3
$0.0008
American Samoa
AS
3
$0.0008
Andorra
AD
3
$0.0008
Angola
AO
3
$0.0008
Anguilla
AI
3
$0.0008
Antarctica
AQ
3
$0.0008
Antigua and Barbuda
AG
3
$0.0008
Argentina
AR
3
$0.0008
Armenia
AM
3
$0.0008
Aruba
AW
3
$0.0008
Azerbaijan
AZ
3
$0.0008
Bahamas
BS
3
$0.0008
Bangladesh
BD
3
$0.0008
Barbados
BB
3
$0.0008
Belarus
BY
3
$0.0008
Belize
BZ
3
$0.0008
Benin
BJ
3
$0.0008
Bermuda
BM
3
$0.0008
Bhutan
BT
3
$0.0008
Bolivia, Plurinational State of
BO
3
$0.0008
Bonaire, Sint Eustatius and Saba
BQ
3
$0.0008
Bosnia and Herzegovina
BA
3
$0.0008
Botswana
BW
3
$0.0008
Brazil
BR
3
$0.0008
British Indian Ocean Territory
IO
3
$0.0008
Brunei Darussalam
BN
3
$0.0008
Bulgaria
BG
3
$0.0008
Burkina Faso
BF
3
$0.0008
Burundi
BI
3
$0.0008
Cambodia
KH
3
$0.0008
Cameroon
CM
3
$0.0008
Cape Verde
CV
3
$0.0008
Cayman Islands
KY
3
$0.0008
Central African Republic
CF
3
$0.0008
Chad
TD
3
$0.0008
Chile
CL
3
$0.0008
China
CN
3
$0.0008
Christmas Island
CX
3
$0.0008
Cocos
CC
3
$0.0008
Colombia
CO
3
$0.0008
Comoros
KM
3
$0.0008
Congo
CG
3
$0.0008
Congo, the Democratic Republic of the
CD
3
$0.0008
Cook Islands
CK
3
$0.0008
Costa Rica
CR
3
$0.0008
Cote d’Ivoire ! Côte d’Ivoire
CI
3
$0.0008
Croatia
HR
3
$0.0008
Cuba
CU
3
$0.0008
Curaçao
CW
3
$0.0008
Djibouti
DJ
3
$0.0008
Dominica
DM
3
$0.0008
Dominican Republic
DO
3
$0.0008
Ecuador
EC
3
$0.0008
Egypt
EG
3
$0.0008
El Salvador
SV
3
$0.0008
Equatorial Guinea
GQ
3
$0.0008
Eritrea
ER
3
$0.0008
Estonia
EE
3
$0.0008
Ethiopia
ET
3
$0.0008
Falkland Islands
FK
3
$0.0008
Faroe Islands
FO
3
$0.0008
Fiji
FJ
3
$0.0008
French Guiana
GF
3
$0.0008
French Polynesia
PF
3
$0.0008
Gabon
GA
3
$0.0008
Gambia
GM
3
$0.0008
Georgia
GE
3
$0.0008
Ghana
GH
3
$0.0008
Gibraltar
GI
3
$0.0008
Greenland
GL
3
$0.0008
Grenada
GD
3
$0.0008
Guadeloupe
GP
3
$0.0008
Guam
GU
3
$0.0008
Guatemala
GT
3
$0.0008
Guernsey
GG
3
$0.0008
Guinea
GN
3
$0.0008
Guinea-Bissau
GW
3
$0.0008
Guyana
GY
3
$0.0008
Haiti
HT
3
$0.0008
Holy See
VA
3
$0.0008
Honduras
HN
3
$0.0008
Hungary
HU
3
$0.0008
India
IN
3
$0.0008
Indonesia
ID
3
$0.0008
Iraq
IQ
3
$0.0008
Isle of Man
IM
3
$0.0008
Jamaica
JM
3
$0.0008
Jersey
JE
3
$0.0008
Jordan
JO
3
$0.0008
Kazakhstan
KZ
3
$0.0008
Kenya
KE
3
$0.0008
Kiribati
KI
3
$0.0008
Korea, Democratic People’s Republic of
KP
3
$0.0008
Korea, Republic of KR
KR
3
$0.0008
Kyrgyzstan
KG
3
$0.0008
Lao People’s Democratic Republic
LA
3
$0.0008
Latvia
LV
3
$0.0008
Lebanon
LB
3
$0.0008
Lesotho
LS
3
$0.0008
Liberia
LR
3
$0.0008
Libya
LY
3
$0.0008
Liechtenstein
LI
3
$0.0008
Lithuania
LT
3
$0.0008
Macao
MO
3
$0.0008
Macedonia, the former Yugoslav Republic of
MK
3
$0.0008
Madagascar
MG
3
$0.0008
Malawi
MW
3
$0.0008
Maldives
MV
3
$0.0008
Mali
ML
3
$0.0008
Malta
MT
3
$0.0008
Marshall Islands
MH
3
$0.0008
Martinique
MQ
3
$0.0008
Mauritania
MR
3
$0.0008
Mauritius
MU
3
$0.0008
Mayotte
YT
3
$0.0008
Mexico
MX
3
$0.0008
Micronesia, Federated States of
FM
3
$0.0008
Moldova, Republic of
MD
3
$0.0008
Monaco
MC
3
$0.0008
Mongolia
MN
3
$0.0008
Montenegro
ME
3
$0.0008
Montserrat
MS
3
$0.0008
Morocco
MA
3
$0.0008
Mozambique
MZ
3
$0.0008
Myanmar
MM
3
$0.0008
Namibia
NA
3
$0.0008
Nauru
NR
3
$0.0008
Nepal
NP
3
$0.0008
New Caledonia
NC
3
$0.0008
Nicaragua
NI
3
$0.0008
Niger
NE
3
$0.0008
Nigeria
NG
3
$0.0008
Niue
NU
3
$0.0008
Norfolk Island
NF
3
$0.0008
Northern Mariana Islands
MP
3
$0.0008
Oman
OM
3
$0.0008
Pakistan
PK
3
$0.0008
Palau
PW
3
$0.0008
Palestinian Territory, Occupied
PS
3
$0.0008
Panama
PA
3
$0.0008
Papua New Guinea
PG
3
$0.0008
Paraguay
PY
3
$0.0008
Peru
PE
3
$0.0008
Philippines
PH
3
$0.0008
Pitcairn
PN
3
$0.0008
Poland
PL
3
$0.0008
Puerto Rico
PR
3
$0.0008
Reunion ! Réunion
RE
3
$0.0008
Romania
RO
3
$0.0008
Rwanda
RW
3
$0.0008
Saint Barthélemy
BL
3
$0.0008
Saint Helena, Ascension and Tristan da Cunha
SH
3
$0.0008
Saint Kitts and Nevis
KN
3
$0.0008
Saint Lucia
LC
3
$0.0008
Saint Martin
MF
3
$0.0008
Saint Pierre and Miquelon
PM
3
$0.0008
Saint Vincent and the Grenadines
VC
3
$0.0008
Samoa
WS
3
$0.0008
San Marino
SM
3
$0.0008
Sao Tome and Principe
ST
3
$0.0008
Senegal
SN
3
$0.0008
Serbia
RS
3
$0.0008
Seychelles
SC
3
$0.0008
Sierra Leone
SL
3
$0.0008
Sint Maarten
SX
3
$0.0008
Slovenia
SL
3
$0.0008
Solomon Islands
SB
3
$0.0008
Somalia
SO
3
$0.0008
South Sudan
SS
3
$0.0008
Sri Lanka
LK
3
$0.0008
Sudan
SD
3
$0.0008
Suriname
SR
3
$0.0008
Svalbard and Jan Mayen
SJ
3
$0.0008
Swaziland
SZ
3
$0.0008
Syrian Arab Republic
SY
3
$0.0008
Taiwan, Province of China
AF
3
$0.0008
Tajikistan
TJ
3
$0.0008
Tanzania, United Republic of
TZ
3
$0.0008
Thailand
TH
3
$0.0008
Timor-Leste
TL
3
$0.0008
Togo
TG
3
$0.0008
Tokelau
TK
3
$0.0008
Tonga
TO
3
$0.0008
Trinidad and Tobago
TT
3
$0.0008
Tunisia
TN
3
$0.0008
Turkey
TR
3
$0.0008
Turkmenistan
TM
3
$0.0008
Turks and Caicos Islands
TC
3
$0.0008
Tuvalu
TV
3
$0.0008
Uganda
UG
3
$0.0008
Ukraine
UA
3
$0.0008
Unknown
XX
3
$0.0008
Uruguay
UY
3
$0.0008
Uzbekistan
UZ
3
$0.0008
Vanuatu
VU
3
$0.0008
Venezuela, Bolivarian Republic of
VE
3
$0.0008
Viet Nam
VN
3
$0.0008
Virgin Islands, British
VG
3
$0.0008
Virgin Islands, U.S.
VI
3
$0.0008
Wallis and Futuna
WF
3
$0.0008
Yemen
YE
3
$0.0008
Zambia
ZM
3
$0.0008
Zimbabwe
ZW
3
$0.0008
Standard Campaigns: Standard campaigns have different minimum bids by Country Tier from Basic RON and Multi-Geo Campaigns.
Tier 1 Standard GEO: Campaign minimum CPV bid: $0.001
COUNTRY
CODE
Tier
Min CPV
Australia
AU
1
$0.001
Canada
CA
1
$0.001
France
FR
1
$0.001
Germany
DE
1
$0.001
Italy
IT
1
$0.001
United Kingdom
GB
1
$0.001
United States
US
1
$0.001
Tier 2 Standard GEO: Campaign minimum CPV bid: $0.0007
COUNTRY
CODE
Tier
Min CPV
Austria
AT
2
$0.0007
Bahrain
BH
2
$0.0007
Belgium
BE
2
$0.0007
Cyprus
CY
2
$0.0007
Czech Republic
CZ
2
$0.0007
Denmark
DK
2
$0.0007
Finland
FI
2
$0.0007
Greece
GR
2
$0.0007
Hong Kong
HK
2
$0.0007
Iceland
IS
2
$0.0007
Iran
IR
2
$0.0007
Ireland
IE
2
$0.0007
Israel
IL
2
$0.0007
Japan
JP
2
$0.0007
Kuwait
KW
2
$0.0007
Luxembourg
LU
2
$0.0007
Malaysia
MY
2
$0.0007
Netherlands
NL
2
$0.0007
New Zealand
NZ
2
$0.0007
Norway
NO
2
$0.0007
Austria
AT
2
$0.0007
Portugal
PT
2
$0.0007
Qatar
QA
2
$0.0007
Russian Federation
RU
2
$0.0007
Saudi Arabia
SA
2
$0.0007
Singapore
SG
2
$0.0007
Slovakia
SK
2
$0.0007
South Africa
ZA
2
$0.0007
Spain
ES
2
$0.0007
Sweden
SE
2
$0.0007
Switzerland
CH
2
$0.0007
United Arab Emirates
AE
2
$0.0007
Tier 3 Standard GEO: Campaign minimum CPV bid: $0.0005
Afghanistan
AF
3
$0.0005
Åland Islands
AX
3
$0.0005
Albania
AL
3
$0.0005
Algeria
DZ
3
$0.0005
American Samoa
AS
3
$0.0005
Andorra
AD
3
$0.0005
Angola
AO
3
$0.0005
Anguilla
AI
3
$0.0005
Antarctica
AQ
3
$0.0005
Antigua and Barbuda
AG
3
$0.0005
Argentina
AR
3
$0.0005
Armenia
AM
3
$0.0005
Aruba
AW
3
$0.0005
Azerbaijan
AZ
3
$0.0005
Bahamas
BS
3
$0.0005
Bangladesh
BD
3
$0.0005
Barbados
BB
3
$0.0005
Belarus
BY
3
$0.0005
Belize
BZ
3
$0.0005
Benin
BJ
3
$0.0005
Bermuda
BM
3
$0.0005
Bhutan
BT
3
$0.0005
Bolivia, Plurinational State of
BO
3
$0.0005
Bonaire, Sint Eustatius and Saba
BQ
3
$0.0005
Bosnia and Herzegovina
BA
3
$0.0005
Botswana
BW
3
$0.0005
Brazil
BR
3
$0.0005
British Indian Ocean Territory
IO
3
$0.0005
Brunei Darussalam
BN
3
$0.0005
Bulgaria
BG
3
$0.0005
Burkina Faso
BF
3
$0.0005
Burundi
BI
3
$0.0005
Cambodia
KH
3
$0.0005
Cameroon
CM
3
$0.0005
Cape Verde
CV
3
$0.0005
Cayman Islands
KY
3
$0.0005
Central African Republic
CF
3
$0.0005
Chad
TD
3
$0.0005
Chile
CL
3
$0.0005
China
CN
3
$0.0005
Christmas Island
CX
3
$0.0005
Cocos
CC
3
$0.0005
Colombia
CO
3
$0.0005
Comoros
KM
3
$0.0005
Congo
CG
3
$0.0005
Congo, the Democratic Republic of the
CD
3
$0.0005
Cook Islands
CK
3
$0.0005
Costa Rica
CR
3
$0.0005
Cote d’Ivoire ! Côte d’Ivoire
CI
3
$0.0005
Croatia
HR
3
$0.0005
Cuba
CU
3
$0.0005
Curaçao
CW
3
$0.0005
Djibouti
DJ
3
$0.0005
Dominica
DM
3
$0.0005
Dominican Republic
DO
3
$0.0005
Ecuador
EC
3
$0.0005
Egypt
EG
3
$0.0005
El Salvador
SV
3
$0.0005
Equatorial Guinea
GQ
3
$0.0005
Eritrea
ER
3
$0.0005
Estonia
EE
3
$0.0005
Ethiopia
ET
3
$0.0005
Falkland Islands
FK
3
$0.0005
Faroe Islands
FO
3
$0.0005
Fiji
FJ
3
$0.0005
French Guiana
GF
3
$0.0005
French Polynesia
PF
3
$0.0005
Gabon
GA
3
$0.0005
Gambia
GM
3
$0.0005
Georgia
GE
3
$0.0005
Ghana
GH
3
$0.0005
Gibraltar
GI
3
$0.0005
Greenland
GL
3
$0.0005
Grenada
GD
3
$0.0005
Guadeloupe
GP
3
$0.0005
Guam
GU
3
$0.0005
Guatemala
GT
3
$0.0005
Guernsey
GG
3
$0.0005
Guinea
GN
3
$0.0005
Guinea-Bissau
GW
3
$0.0005
Guyana
GY
3
$0.0005
Haiti
HT
3
$0.0005
Holy See
VA
3
$0.0005
Honduras
HN
3
$0.0005
Hungary
HU
3
$0.0005
India
IN
3
$0.0005
Indonesia
ID
3
$0.0005
Iraq
IQ
3
$0.0005
Isle of Man
IM
3
$0.0005
Jamaica
JM
3
$0.0005
Jersey
JE
3
$0.0005
Jordan
JO
3
$0.0005
Kazakhstan
KZ
3
$0.0005
Kenya
KE
3
$0.0005
Kiribati
KI
3
$0.0005
Korea, Democratic People’s Republic of
KP
3
$0.0005
Korea, Republic of KR
KR
3
$0.0005
Kyrgyzstan
KG
3
$0.0005
Lao People’s Democratic Republic
LA
3
$0.0005
Latvia
LV
3
$0.0005
Lebanon
LB
3
$0.0005
Lesotho
LS
3
$0.0005
Liberia
LR
3
$0.0005
Libya
LY
3
$0.0005
Liechtenstein
LI
3
$0.0005
Lithuania
LT
3
$0.0005
Macao
MO
3
$0.0005
Macedonia, the former Yugoslav Republic of
MK
3
$0.0005
Madagascar
MG
3
$0.0005
Malawi
MW
3
$0.0005
Maldives
MV
3
$0.0005
Mali
ML
3
$0.0005
Malta
MT
3
$0.0005
Marshall Islands
MH
3
$0.0005
Martinique
MQ
3
$0.0005
Mauritania
MR
3
$0.0005
Mauritius
MU
3
$0.0005
Mayotte
YT
3
$0.0005
Mexico
MX
3
$0.0005
Micronesia, Federated States of
FM
3
$0.0005
Moldova, Republic of
MD
3
$0.0005
Monaco
MC
3
$0.0005
Mongolia
MN
3
$0.0005
Montenegro
ME
3
$0.0005
Montserrat
MS
3
$0.0005
Morocco
MA
3
$0.0005
Mozambique
MZ
3
$0.0005
Myanmar
MM
3
$0.0005
Namibia
NA
3
$0.0005
Nauru
NR
3
$0.0005
Nepal
NP
3
$0.0005
New Caledonia
NC
3
$0.0005
Nicaragua
NI
3
$0.0005
Niger
NE
3
$0.0005
Nigeria
NG
3
$0.0005
Niue
NU
3
$0.0005
Norfolk Island
NF
3
$0.0005
Northern Mariana Islands
MP
3
$0.0005
Oman
OM
3
$0.0005
Pakistan
PK
3
$0.0005
Palau
PW
3
$0.0005
Palestinian Territory, Occupied
PS
3
$0.0005
Panama
PA
3
$0.0005
Papua New Guinea
PG
3
$0.0005
Paraguay
PY
3
$0.0005
Peru
PE
3
$0.0005
Philippines
PH
3
$0.0005
Pitcairn
PN
3
$0.0005
Poland
PL
3
$0.0005
Puerto Rico
PR
3
$0.0005
Reunion ! Réunion
RE
3
$0.0005
Romania
RO
3
$0.0005
Rwanda
RW
3
$0.0005
Saint Barthélemy
BL
3
$0.0005
Saint Helena, Ascension and Tristan da Cunha
SH
3
$0.0005
Saint Kitts and Nevis
KN
3
$0.0005
Saint Lucia
LC
3
$0.0005
Saint Martin
MF
3
$0.0005
Saint Pierre and Miquelon
PM
3
$0.0005
Saint Vincent and the Grenadines
VC
3
$0.0005
Samoa
WS
3
$0.0005
San Marino
SM
3
$0.0005
Sao Tome and Principe
ST
3
$0.0005
Senegal
SN
3
$0.0005
Serbia
RS
3
$0.0005
Seychelles
SC
3
$0.0005
Sierra Leone
SL
3
$0.0005
Sint Maarten
SX
3
$0.0005
Slovenia
SL
3
$0.0005
Solomon Islands
SB
3
$0.0005
Somalia
SO
3
$0.0005
South Sudan
SS
3
$0.0005
Sri Lanka
LK
3
$0.0005
Sudan
SD
3
$0.0005
Suriname
SR
3
$0.0005
Svalbard and Jan Mayen
SJ
3
$0.0005
Swaziland
SZ
3
$0.0005
Syrian Arab Republic
SY
3
$0.0005
Taiwan, Province of China
AF
3
$0.0005
Tajikistan
TJ
3
$0.0005
Tanzania, United Republic of
TZ
3
$0.0005
Thailand
TH
3
$0.0005
Timor-Leste
TL
3
$0.0005
Togo
TG
3
$0.0005
Tokelau
TK
3
$0.0005
Tonga
TO
3
$0.0005
Trinidad and Tobago
TT
3
$0.0005
Tunisia
TN
3
$0.0005
Turkey
TR
3
$0.0005
Turkmenistan
TM
3
$0.0005
Turks and Caicos Islands
TC
3
$0.0005
Tuvalu
TV
3
$0.0005
Uganda
UG
3
$0.0005
Ukraine
UA
3
$0.0005
Unknown
XX
3
$0.0005
Uruguay
UY
3
$0.0005
Uzbekistan
UZ
3
$0.0005
Vanuatu
VU
3
$0.0005
Venezuela, Bolivarian Republic of
VE
3
$0.0005
Viet Nam
VN
3
$0.0005
Virgin Islands, British
VG
3
$0.0005
Virgin Islands, U.S.
VI
3
$0.0005
Wallis and Futuna
WF
3
$0.0005
Yemen
YE
3
$0.0005
Zambia
ZM
3
$0.0005
Zimbabwe
ZW
3
$0.0005