Zeropark Documentation

Adding Targets and Sources

Abstract

Learn how to add sources and targets to your source or target campaigns. This step is required if you want to start buying traffic for these campaigns.

Zeropark enables you to buy traffic from specific Target and/or Sources with the Target/Sources campaigns. So in order to start receiving traffic, you will need to provide one or more targets or sources during or after a campaign creation process. These targeting options are available for all traffic types.

Targets and Sources

Before we kick off this tutorial, first let’s make sure you have clarity when it comes to the terminology we use.

  • Target is a single website on which a recipient subscribed to push notifications.

  • Source is a single publisher who displays your ads.

This means that one source can consist of many targets, as publishers most often have multiple websites tied to their Zeropark accounts.

Get Sources or Targets

The usual approach for running Target or Source campaigns in Zeropark is to first run a RON campaign to identify the best-converting sources and targets.

Once you’ve done that, these targets/sources can become a whitelist for your new campaign, that’s going to be fueled by proven, well-performing traffic that you’ve identified. Target/Source Campaigns in Zeropark let you upload this whitelist.

For source campaigns, Zeropark also provides you with a list of all sources that are available for the selected targeting criteria.

Add Targets/Sources For Your Campaign

Targets and sources can be added on two occasions:

When added successfully, they will appear on the list right away.

push_whitelist4.png

You can add new sources/targets at any moment, not only just after creating a campaign.

Benefits

Running Target/Source campaigns with Push Ads in Zeropark is a tremendous step in the optimization process of push traffic once you tried an offer with a RON campaign.

Adding the targets or sources that have already proven their performance is a great way to increase the efficiency of your advertising ventures. Keep in mind that you can always add new and/or pause targets/sources, as well as set custom bids to further optimize your Target and Source campaigns.